1 Aaker’sBrandEquitymodel Typeofmodel:Brandmodel(structuremodel) Author(s):D.Aaker Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand associationsan...
One-sample t-test and Friedman were used to analyze the data. The results showed thatadvertising influences the perceptual quality, loyalty, brand awareness and brand associations which reflects the influence of advertising on brand equity.Nasr, Mahmoud SamimiAghapour, Arjang...
This study utilized Aaker's ([1991]. Managing brand equity: Capitalizing on the value of a brand name . New York: FreePress) brand equity model as ... YK Seock,A Turner - 《International Journal of Fashion Design Technology & Education》 被引量: 0发表: 2022年 Influence of the Internet...
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
Conversations with the marketing masters Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: M... L Mazur,L Miles - John Wiley, 被引量: 17发表: 2007年0...
The Aaker Model offers many unique paths to help clarify brand strategies. It provides a foundation for developing a brand identity, showing companies constructing their brand what they should emphasize. The Aaker Model extends further than other similar models, such as the Keller Equity Model, whic...
Aaker, D (1993), ``Are brand equity investments really worthwhile?'', in Aaker D.A. and Biel, A. (Eds), Brand Equity and Advertising;Advertising's Role in Building Strong Brands,选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 ...
The study investigates the practicality and application of Aaker’s customer based brand equity model in the Nigerian banking sector using 185 bank customers of Kano and Lagos branch offices of Guaranty Trust Bank in Nigeria. The exogenous variables are perceived quality as measured by 4 items, bra...
1993. Brand Equity and Advertising [M]. Hillsdale, N.J.: Lawrence Erlbaum AssociatesDiomond,Sidey A. 1984. Trademark Problems and How to Avoid Them [M]. Chicago: Crain Books.Kramsch,Claire. 1998. Language and Culture [M]. Oxford: Oxford University Press.Lefevere,Andre. 2001. Translation/...
aaker's brand equity model 星级: 3 页 David Aaker 01.muji 星级: 2 页 Managing brand equity Capitalizing on the value of a brand name David A. Aaker. New York The Free Press, 1991. 299 pages, ￡24 星级: 1 页 Managing brand equity Capitalizing on the value of a brand name Dav...