When both mastery of both generative AI and the discipline are high: that’s when generative AI becomes a ‘force multiplier’. How can marketers be exceptional in a world of generative AI? Beyond mastery of generative AI as a tool, what makes an exceptional marketer in an era where the ...
player all came under consideration for employers in their cherry-picking of the best the industry could offer.These days, though, the right university or course and the individual's employment history are as likely to bag that dream job.So what does it take to become a successful marketer?Ac...
While Covid may have changed many things, Robbens still believes the key to being a good marketer is a “good combination of art and science”. While he sees marketing as a growth driver, he thinks marketers still need to keep in mind their audience: consumers. He explains: “As a mark...
What is a landing page?In simple terms—a marketer's best friend. This standalone page has one clear goal which is conversions. No matter how successful your various online marketing strategies are, your landing pages and website must convert at a decent rate to make all the efforts worthwhi...
Whether it’s a conscious decision to open an email or make a purchase. If content marketers understand what makes their audiences tick – that is – if they know what they care about, what they’re interested in, and what information they want, the marketer will be more like...
a great marketer is synonymous with being a great friend. In other words, you have to listen.” She watches television, readsPeoplemagazine, and tries to stay plugged into popular culture, if only to see what moves people. “You don’t have to be a genius,” she added. “You have to...
Creating it from your audience’s perspective makes it feel like they’re talking to a friend. Content marketers who prioritize value over volume are an asset that will help drive your brand forward. Look for this quality when hunting for your next content marketer. 4. Great Content Marketers...
Marketing automation is one of the most powerful tools in the enterprise marketer’s toolkit, enabling businesses to streamline workflows, improve lead generation, and maintain consistent communication with customers. Automation not only saves time but also allows for scalability, which is essential for...
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Every marketer should know what the marketing funnel is. And how it can help you generate more sales. In this article, you’ll learn about every stage of the marketing funnel. From top to bottom. Plus, get actionable tips on making it work more efficiently. ...