While Covid may have changed many things, Robbens still believes the key to being a good marketer is a “good combination of art and science”. While he sees marketing as a growth driver, he thinks marketers still need to keep in mind their audience: consumers. He explains: “As a mark...
player all came under consideration for employers in their cherry-picking of the best the industry could offer.These days, though, the right university or course and the individual's employment history are as likely to bag that dream job.So what does it take to become a successful marketer?Ac...
When both mastery of both generative AI and the discipline are high: that’s when generative AI becomes a ‘force multiplier’. How can marketers be exceptional in a world of generative AI? Beyond mastery of generative AI as a tool, what makes an exceptional marketer in an era where the ...
The main elements of a marketing strategy: what makes it good These may vary but generally include: Establishing your target audience through market analysis Deciding on your Unique Selling Proposition, Go to market strategy Creating your market positioning, and establishing product differentiation, how...
Well, these are some of the responsibilities associated with the job of a marketer. However, a good marketer is always in search of areas to boost the product image in the market. What is it that segregates a good marketer from an average one? Let’s find out. ...
Whether it’s a conscious decision to open an email or make a purchase. If content marketers understand what makes their audiences tick – that is – if they know what they care about, what they’re interested in, and what information they want, the marketer will be more like...
Agile marketing can’t fix broken campaigns or teach you how to be a good marketer, but it can make you better if you have a good foundation. What Is Agile Marketing Anyway? The Agile methodology is a strategy where you focus on high-value projects and take quick, smaller actions to get...
There are many ways to look at this skill. Having great planning skills enables a good entrepreneur to balance how they are going to spend their time. Most of the time it will be on the business and building it from the ground up. Bear in mind though that the answers may not always ...
Starting from nothing and thinking about becoming a digital marketer? Maybe you’re even wondering, “What is a digital marketer?” I got you covered. As a Smart Blogger instructor, I’ve worked with hundreds of students and helped them their careers in various segments of the digital marketin...
What makes a good marketing plan? What are some examples of interactive marketing? Explain the difference between marketing strategy and marketing objectives. What is marketing? What is marketing strategy? What is the enviromental approach of marketing ?