To learn more about how CMOs can work with their colleagues to create value, read on. Learn more about McKinsey’s Growth, Marketing & Sales Practice. What are the three types of CMOs—and which type is most successful?The CMO’s role as head of marketing is to drive an organizatio...
Another disadvantage of management by objectives is that it can create additional pressure on team members. Many managers are very focused on achieving their objectives. Because of this, they can force their team members to work longer hours and to complete tasks faster. This can result in increa...
The CMO’s role is definitely as an agent for change in the organization. I think it's the CMO’s role to challenge the board and to be the voice of the customer. It's also the CMO’s role to never be happy, never be settled, and always be innovating. ...
Understanding the customer journey is crucial to the success of chief marketing officers. Collaboration with other C-suite roles The CMO doesn't operate in a silo. They work alongside thechief executive officer, ensuring that the company's vision and values are reflected in every marketing campaign...
“With new technology to help employees be productive anywhere, and create safe in-person experiences for customers, Work.com is helping companies get back to growth and thrive in the new normal.” –Sarah Franklin, CMO, Salesforce. The Trusted Communications apps still very much have a place...
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Imagine your CMO trialing a new email marketing tool. or even anti-virus software that has poor security practices; this could be a huge security risk that could expose your customers' personally identifiable information (PII), causing identity theft. Whether you work in the public or private ...
Co-Founder & CMO, Xinke Tune Into the World The initial joy of owning a hearing aid unfortunately sometimes shifts into frustration due to outdated tech issues. But what if this scenario could take a different turn? Watch Full Introduction ...
The idea is that you want to diversify and test different tactics as part of your go-to market. The table below shows how you could work this out and create targets for B2B marketing activities. 5. Choose your tactics To reach your ICP, use various product strategies in tandem. These ...
C-suite or C-level is a widely used vernacular that describes the upper echelons of a corporation’s senior executives and managers. C-suite gets its name from the titles of top senior executives which tend to start with the letter C, for “chief.” They include thechief executive officer ...