These form a comprehensive approach that consists of strategic direction, leadership and oversight, iterative execution, and expanding boundaries. Download the full report to learn more about how generative AI is reshaping marketing, and find out how organizations can unleash the generative AI playbook....
Building on our initial report in the CMO playbook series, we release this second installment in the Capgemini Research Institute’s CMO playbook series, Generative AI and the evolving role of marketing: A CMO’s playbook. This edition delves into the unprecedented growth and the myriad opportunit...
“My role actually consists of one very simple paradigm: minimizing cybersecurity risks for the group. Furthermore, when it comes to the more ‘human’ part of my role, I’m a manager of very talented cybersecurity specialists, who are targets of multiple head hunters at the moment.” (CI...
If you have little to spend on marketing and the team itself, you may have a smaller team that consists of individuals with many different skill sets, so they can wear many different hats. Company culture A company with a formal, hierarchical structure might have a very structured and ...
Market expansion consists of providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a whole new market. At each step, as a result, a company scales together with the market covered. For inst...
Thirty-three studies and seven stakeholders contributed towards the development of our programme theory which consists of 19 CMOCs. Our findings suggest that surgical leadership interven- tions improve leadership when feedback is delivered in a timely manner, on multiple occasions and by a range of...
Policy I is an isolated policy which is often used in a two-head supply chain management (SCM) that consists of both powerful producer and retailer. Policy II is from the retailer’s perspective and is often used in a power-retailer SCM. Wal-Mart is a typical example. Policy III is ...
it is a two-dimensional planar array composed of neurons. Let us consider an example, Fig.1depicts the topology of a 2-D SOM, which is composed of an input layer and a latent layer. As shown in Fig.1, we can find that SOM consists of 25 neurons and each input solution is connected...
consists of first simulating task behavior across equidistant theta–phi coordinates in the parameter space, and then using a hierarchical clustering algorithm to group these simulations based on pairwise similarity in simulated task behavior (for details see “Methods”). Of note, this method does ...
This transition matrix consists of a 3 × 3 matrix in which the off-diagonal elements correspond to the number of times a transition takes place between each pair of the GS1, GS2, and ∅ states (in (i), (iv), (v), and (vi)) or each pair of the EF-G-bound GS2-like, ...