They’re not as adept at speaking the language of the C-suite. Accordingly, chief technical officers (CTOs) tend to see them as “customers” of technology rather than partners in driving innovation. What’s the typical relationship between CMO and CFO?If the CEO is a CMO’s closest ...
A CMO is the Chief Marketing Officer of a company. An extremely fast-paced job, a CMO is responsible for advertising as well as...
Additionally, understanding thecustomer journeyis crucial. A successful CMO can predict market trends, ensuring their company is always one step ahead in meeting customer needs. They can also integrate innovative technologies and methods into their marketing strategy, ensuring the company remains at the ...
Also known as CMO-as-a-service, fractional CMOs—although contracted—are equally as committed to the company they work for. They run the day-to-day functions, right down to presenting in your board meetings. A virtual CMO is a simple solution for companies that need strategic, experienced ...
What is the most important skill for a CMO to have? View the poll results (18 participants) and benchmark your thoughts against verified peer responses.
In a world where money is no longer the primary motivating factor for employees, focusing on the employee experience is the most promising competitive advantage that organisations can create.–Jacob Morgan, author of The Employee Experience Advantage...
What is the day-to-day of being a CMO? As a business leader, it is often hard to remember your long-term goals when your day-to-day work finds you surrounded by short-term projects. As a CMO, Irina believes that the key to your success is in striking the balance between brand and...
Web app design is a circular process: repeat steps and move back and forth in line with workflow constraints, as well as the user insights you discover. Here’s how to get started: 1. Discover key user and market needs Begin by understanding your users and product market. Ask yourself...
According to Salary.com, in 2024, the highest-paid C-suite positions and their median salaries in 2024 are: CEO: $754,713 COO: $457,468 CFO: $363,559 CITO: $266,171 CTO: $234,700 CMO: $230,7352 The Bottom Line The “C-suite” is a widely used term that describes a corporation...
CMOs played a prominent role during the 2008 financial crisis when they ballooned in size. To illustrate, imagine an investor has a CMO made up of thousands of mortgages. Their potential for profit is based on whether the mortgage holders repay their mortgages. If only a few homeowners default...