The terms, OEM vs EMS provider, CEM, ODM and CMO are applied to different kinds of companies in the electronics manufacturing value chain. Yet they are frequently confused and misused. This blog post defines them all and outlines the critical differences between them and the roles they play ...
’ but, ‘Is this ROI driving meaningful growth for the business?’” Common metrics for measuring marketing ROI “Over the last few years, businesses have started emphasizing heavily on metrics like ROAS and CAC,” says Meghan Hardy, fractional CMO for ecommerce and D2C brands and founder of...
The CMO is at the heart of driving growth for the business. I'm very fortunate that I've always been in companies where the customer is at the heart of the decision-making. There's a huge reliance on marketing to genuinely be the voice of the customer and to challenge and innovate. ...
The churn rate is the number of customers that you lose compared to the number of customers you started with. For example, if you have a churn rate of 5 percent, this means that 5 percent of your customer base left during the time period you measured. The customer churn rate is an imp...
What goal is the KPI assessing? Grow customer satisfaction Who is this data for? CMO Who will have access to the data? Marketing team What question will the KPI answer? How satisfied are our current customers? How will this KPI be used? This data will be used to report customer satisfacti...
But true parity remains out of reach. This is due in part to lagging progress in the middle of the corporate pipeline: representation of women at the manager and director levels has grown only three and four percentage points, respectively. This means there are fewer women in line for top ...
fractional-cmo.com|President & Chief Marketing Officer 1. The Sales Funnel Isn’t Everything that enters the mouth of a (true) funnel comes out off the bottom… This is not the how it works in sales. Some leads choose a different route, and we – as marketers – should ...
Chief technology officer. TheCTOis in charge of enterprise technology vision and implementation, and its alignment with business goals. Chief operating officer. TheCOOis in charge of day-to-day operations and continuity of management. Chief marketing officer.TheCMOis responsible for developing and mana...
’ but, ‘Is this ROI driving meaningful growth for the business?’” Common metrics for measuring marketing ROI “Over the last few years, businesses have started emphasizing heavily on metrics like ROAS and CAC,” says Meghan Hardy, fractional CMO for ecommerce and D2C brands and founder of...
“Your most important role [as a CMO] is to provide guidance and feedback.”— Irina Chuchkina. What is the day-to-day of being a CMO? As a business leader, it is often hard to remember your long-term goals when your day-to-day work finds you surrounded by short-term projects. ...