It’s important to note that digital maturity is not a one-time event, but rather a continuous journey, organizations should continuously strive to improve their digital maturity by staying abreast of the latest trends, technologies, best practices and metrics. Overcoming common challenges regarding d...
What Is Digital Marketing Analytics? How It Works + Metrics & Tools Woopra Whether it’s inbound marketing, social media marketing, email marketing, or any other channel, success hinges largely upon data-driven decision-making. Without objective data, it’s nearly impossible to know what’s wor...
Measuring your digital marketing success and proving that you’re getting a high return on your investments is all about choosing the right metrics. These will be the ones that show you how to generate both customers and revenue. If you are a busy CMO, you want to avoid wasting time on t...
Also cited is the strategy used by several digital publishers to overcome the limitations of existing metrics.MutterAlanD.EBSCO_bspEditor & Publisher
Rachel is an experienced copywriter and SEO who’s been working in digital since 2014. She runs her own business, The Ethical Copywriter, working with purpose-led organisations to build brand identity and visibility through content strategy, carefully-crafted copy, and SEO. ...
descriptive analytics can be further separated into two categories:ad hoc reportingandcanned reports. A canned report is one that has been designed previously and contains information around a given subject. An example is a monthly report sent by your ad agency that details performance metrics on ...
Discover the differences between KPIs vs metrics vs measures? How are they similar but different, and why?
Digital experience monitoring (DEM) is the evolution of application performance monitoring (APM) and end user experience monitoring (EUEM) into a comprehensive tool that analyzes the efficacy of an enterprise’s applications and services. Application performance management evaluates how an application perf...
Company leaders need to determine and monitor success metrics when undertaking a digital transformation. Measuring digital transformations While digital transformations can reward businesses handsomely, they also carry some degree of risk. Merely implementing new technologies and processes isn’t enough; progr...
Market trends are constantly changing, which is why your digital marketing strategy must be fluid and flexible. Stay on top of market trends by following industry experts, engage with your audience to determine what they want, and use existing data to identify how you can engage with customers ...