Return on investmentis the most basic — and important — digital marketing metric. It shows what revenue you received in exchange for your investment in marketing. ROI attributes profit and revenue growth to your marketing tactics, so you can see which efforts lead to the most financial results...
These KPIs help marketing leaders—CMOs, VPs or directors, heads of marketing—report on the efficacy of marketingas a whole.They try to measure the impact of marketing in cold, hard dollar terms. Most of these KPIs can be calculated for marketing as a whole, or for individual marketing cha...
Aside from the challenges of assigning value to that type of metric, there’s the variance in what a keyword ranking means. Every day there are over a billion searches conducted on Google are brand new, meaning that it would be impossible to track all of the keywords that are used to ...
In the early days ofdigital marketing, gauging success relied on responses; today, the landscape is defined by Key Performance Indicators (KPIs). These metrics provide a nuanced understanding of effective strategies. Tracking metrics isn’t just a choice. It’s the compass guiding your campaigns. ...
For example, an ad presented on a page with a high ad density (meaning there are lots of ads on the page) is competing for attention from banner after banner and video after video, making it nearly impossible to garner high, impactful attention. With insight into the environment in which...
Digital Marketing Metrics for Sharper Insights and Competitive EdgeJulie HopkinsMartin Kihn
Let’s say you have allocated $2,000 for sponsored posts on Instagram, which has brought you many new followers and even some free mentions by some influencers. But you’ve only seen five new sales, meaning each cost you $400.
Return on Investment (ROI):The ratio of revenue generated to the cost of campaigns in digital marketing efforts. Social Media Engagement:The average number of likes, shares, and comments across your social media channels. Website Traffic:The total amount of web traffic your website generates over...
Are you meeting your digital marketing ROI goals? Here’s what you need to know about online marketing ROI, including how to measure and improve it.
Digital Marketing Metrics Mistakes to Avoid Measuring your digital marketing success and proving that you’re getting a high return on your investments is all about choosing the right metrics. These will be the ones that show you how to generate both customers and revenue. If you are a busy ...