In the early days ofdigital marketing, gauging success relied on responses; today, the landscape is defined by Key Performance Indicators (KPIs). These metrics provide a nuanced understanding of effective strategies. Tracking metrics isn’t just a choice. It’s the compass guiding your campaigns. ...
You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. But for the numbers to mean anything, you have to understand the story they tell about your business. In this article, we’ll go through a...
Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the performance of a digital marketing campaign.
Return on investmentis the most basic — and important — digital marketing metric. It shows what revenue you received in exchange for your investment in marketing. ROI attributes profit and revenue growth to your marketing tactics, so you can see which efforts lead to the most financial results...
Environment can make or break a campaign’s performance. For example, an ad presented on a page with ahigh ad density(meaning there are lots of ads on the page) is competing for attention from banner after banner and video after video, making it nearly impossible to garner high, impactful...
In a way, digital marketing is like falling in love. You must always be asking: “What have you done for me lately?” It’s not because this method for connecting with prospective customers isn’t trustworthy. It’s because you need to measure digital marketing to see if you are ...
More customers mean they’re getting an ROI from your services. Understandably, this isreallyimportant for your clients. They want to see the numbers that prove their money is in good hands. As amarketing consultantoragency, transparency around these numbers is a huge part of having a healthy...
Digital Marketing Metrics for Sharper Insights and Competitive EdgeJulie HopkinsMartin Kihn
How to Measure Digital & Social Media Success One of the fun things about peeling back the layers of your digital marketing campaigns is the amount of ways you can interpret the data. You and your team need to understand all of the things that you can possibly measure on your social platfo...
Web analytics loses its meaning without a competent and timely analysis of the main KPIs and metrics of digital marketing. We’ll go through a few interesting digital marketing formulas that will help you know your marketing flow better. It’s...