Marketing metrics are the measurable data points used to assess and evaluate the performance and effectiveness of marketing campaigns, strategies, and tactics. It involves tracking, analyzing, and interpreting various quantitative and qualitative data such as website traffic, sales revenue, customer engage...
Digital Marketing Metrics Mistakes to Avoid Measuring your digital marketing success and proving that you’re getting a high return on your investments is all about choosing the right metrics. These will be the ones that show you how to generate both customers and revenue. If you are a busy C...
Marketing metrics are values marketers can monitor to measure the performance of their campaigns. These values can tell how effectively your marketing efforts are leading audiences to take actions that generate value. But blindly measuring any metric can present a partial or skewed picture of how thi...
KPIs change over time and there is not a set of KPIs that work for every campaign. What’s more, measurement looks different at each stage of themarketing funnel. That said, here are three KPIs and metrics that can be helpful for digital marketers to measure. ...
Luckily, there are three metrics that can help you do this effectively: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market (also known as TAM, SAM and SOM). In this blog, we look at each metric so you know what they mean and how to calculate them...
These are the core metrics you’ll analyze to determine campaign performance. Some examples can include website traffic, organic traffic, conversion rate, and cost-per-lead. Select Digital Marketing Channels to Analyze These are the specific sources you’ll want to plug into your data analytics...
No need to overcomplicate this step—start simple by tracking the numbers that can inform your next marketing decisions. You can always build your way up to more metrics when you get the hang of it. Digital marketing strategies When we talk about digital marketing, it’s easy to default to...
When it comes to digital marketing, there are a range of metrics you can measure, including:Digital marketing KPIs and metrics What it measures Website traffic The number of users who visit your website Traffic source Where your website traffic comes from, like search engines, social media, ...
Many important SaaS metrics overlap with key marketing and sales metrics. For example, churn rate, customer acquisition cost, customer lifetime value and customer retention are all extremely important for SaaS companies, given that the subscription-based business model relies heavily on keeping customers...
Internet marketing is a subset of digital marketing; it requires the internet to connect to leads. All forms of internet marketing are digital marketing, but not all forms of digital marketing are internet marketing. For example, TV ads, digital billboards, radio ads, and text messages (SMS)...