Marketing metrics are the measurable data points used to assess and evaluate the performance and effectiveness ofmarketing campaigns, strategies, and tactics. It involves tracking, analyzing, and interpreting various quantitative and qualitative data such aswebsite traffic, sales revenue,customer engagement,...
Marketing metrics are values marketers can monitor to measure the performance of their campaigns. These values can tell how effectively your marketing efforts are leading audiences to take actions that generate value. But blindly measuring any metric can present a partial or skewed picture of how thi...
Digital Marketing Metrics Mistakes to Avoid Measuring your digital marketing success and proving that you’re getting a high return on your investments is all about choosing the right metrics. These will be the ones that show you how to generate both customers and revenue. If you are a busy C...
KPIs change over time and there is not a set of KPIs that work for every campaign. What’s more, measurement looks different at each stage of themarketing funnel. That said, here are three KPIs and metrics that can be helpful for digital marketers to measure. ...
digital marketing tactics used to try and bring potential customers to the content/digital asset that is being offered. Inbound marketing is very metrics-driven, focusing bring in and then on pushing customers through the sales funnel, ultimately driving marketing qualified leads (MQLs) and ...
Luckily, there are three metrics that can help you do this effectively: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market (also known as TAM, SAM and SOM). In this blog, we look at each metric so you know what they mean and how to calculate them ...
It is useful to note that, despite digital using different communications techniques to traditional marketing, its end objectives are naturally no different from the objectives that marketing has always had. It can be easy to set digital objectives based around ‘vanity metrics’ such as the number...
Complete control: Unlike SEO or social media, where other companies (Google, Bing, Facebook, Twitter) control your connection and reach, email marketing lets you connect directly with consumers. You do have to optimize to ensure your email metrics stay healthy, and there are email marketing best...
(B2C) digital marketing promotes a product or service to a consumer rather than another business.Ecommerce brandsusually fall into this camp, using tactics like social media marketing, paid advertising, and search engine optimization (SEO) to capture the attention of shoppers who are researching ...
The place to start when talking about digital marketing is the variety of digital channels available. There are seven main digital marketing channels you can use to drive traffic, engage prospects and convert. Search Engine Optimization (SEO) Pay-Per-Click advertising (PPC) Social Media Marketing ...