A digital maturity scale is a tool that organizations can use to measure their digital maturity. These scales typically consist of a series of questions or statements that organizations must answer or agree with to determine their level of digital maturity. The scale can be divided into different ...
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For example, what is the average sale over the last 12 months?Your metric could be Average Basket Size. It’s made of measures such as a) the overall number of transactions and b) the number of candles per transaction. Why are measures important? Both metrics and KPIs rely on and are...
A digital marketing agency is a company that deals exclusively in marketing to consumers or businesses through digital channels. This includes creating and launching campaigns for clients through social media, pay-per-click advertising, videos, and custom websites, among other means. What Is SEO in...
A business metric is a quantifiable measure businesses use to track, monitor and assess the success or failure of various business processes. The main point of using business metrics is to communicate an organization's progress toward certain long- and short-term objectives. Tracking costs and cost...
Fighting for a great MTTR metric is never a “one-and-done” endeavor. Like most things in IT, it's a practice that requires continuous iteration and attention. Here are a few ways organizations tackle the ongoing process of maintaining strong MTTR. ...
Is the metric directly relevant to theperformance of the business? Does it help predict future performance in a useful way? Can it be reasonably measured? Can the business team associated with the metric impact it — and are they authorized to do so?
A click is an essential metric in digital analytics. Learn how a "click" is defined in our specialised digital analytics glossary.
A Satoshi is the term for the smallest denomination of Bitcoin. Learn more about how a Satoshi works, where this term came from, and why it's useful.
Further, digital marketing analysis should ensure you don’t waste time and money on a marketing strategy that isn’t carrying its weight. If there’s a clear weak link (as there often is), you can either make the necessary changes to improve in that area or eliminate it altogether. In...