Net Promoter Score® (NPS) is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company, calculated by asking customers one question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Aggregate NPS sco...
Net Promoter Score® (NPS) is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company, calculated by asking customers one question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Aggregate NPS sco...
We know that the Net Promoter Score ranges from -100 to +100 and what is a “good score” can vary depending on the industry and business type. In fact, a good NPS for one company might not be good for another and vice versa. So, a “good”, “bad” or “neutral” NPS score c...
What Is A Good NPS Score? A good NPS is generally considered (by Bain & Co) to be above 50, while scores of 70 or higher are considered exceptional — but you know what we have to say to that? It depends! There are a few different factors you can benchmark your score against to...
An NPS score can be considered to be good only if it matches the industry average or exceeds it. If your NPS score is equal to or more than the industry average, it indicates that your customers are loyal and are willing to refer to new customers as well. ...
Related:How to improve your Net Promoter Score Take another look at your NPS. Now that you understand how it’s calculated, compares to other organizations, and what you can do to improve it, you can let your initial panic melt away!
In summary, there is not a single answer to the question ‘what is a good NPS?’; it very much depends on your perspective. Our advice is to take moving your NPS one step at a time. It takes a lot of time and work to make big shifts in your NPS score and likely significant inve...
Discover what a ‘good’ score looks like in your industry and how to use NPS beyond simply benchmarking. Written by: Aaron Carpenter Net Promoter Score (NPS) is said by some to be the ‘holy grail’ for understanding customer satisfaction, and in turn, customer loyalty. It is a simple ...
B2B International's complete guide to Employee NPS (eNPS). Find out what it is, how to measure it, why you should measure it and what the scores mean in this comprehensive guide.
What is a good customer effort score? There's no definitive industry standard for customer effort scores. However, depending on how you organize your survey scales, average effort scores that skew more towards either direction of your scale indicate where your business falls in terms of user expe...