价值共创(Value Co-creation) 是崭新的商业策略,也是企业与顾客的新兴互动模式,其强调产品或服务的价值不再是由企业单 … pc01.lib.ntust.edu.tw|基于15个网页 2. 文化创意产业 政大机构典藏:Item 140.119/54168 ... 高于婷 Kao,Yu Ting文化创意产业value co-creation... ...
An alternate approach is to engage through enterprise co-creation. In the Southwest, what began as a “small, community-based collaboration to reinvent the energy system” ended up teaming with the local electric utility and nearly a dozen private companies to create one of the country’s furthe...
Value co-creationB2BPurpose-The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach-The extant literature on VCC has been reviewed by ...
当当网图书频道在线销售正版《【预订】Value Co-Creation in Seller-Reseller Relationships》,作者:Schutz,出版社:。最新《【预订】Value Co-Creation in Seller-Reseller Relationships》简介、书评、试读、价格、图片等相关信息,尽在DangDang.com,网购《【预订】Va
Mele, "Value co-creation among retailers and consumers: New insights into the furniture market," Journal of Retailing and Consumer Services, 2010.Andreu, L., Sanchez, I. and Mele, C. (2010) Value co-creation among retailers and consumers: new insights into the furniture market, J. Retail....
Design/methodology/approach – Through exploration of the different theoretical approaches to value co-creation the sources of friction are identi?ed. Addressing the conceptual complexity provides a sound basis for the development of a business-oriented analytical framework. Findings – The multifaceted ...
1) value co-creation system 价值共创1. Customerization is the strategy for such a value co-creation system, and is the next revolution in mass customization. 本文旨在弥补这一不足,目的是研究顾客化定制中顾客参与价值共创的内在机制及其对企业竞争优势的影响。
Big data Cooperative assets Value co-creation Service-dominant logic Sorry, something went wrong. Please try again and make sure cookies are enabledReferences [1] L.A. Bettencourt, R.F. Lusch, S.L. Vargo A service lens on value creation: marketing’s role in achieving strategic advantage Cal...
ii) the relationship between the degree of use of particular types of value co-creation activities and the degree of innovativeness of firms' new products processes and services. The focus is on the potential impact from the adoption of co-creation practices on firms' capacity for innovation. Th...
From Firm to Blurred: The Service Logic Effect on Firm Boundaries : The Case of Orchestrating Value Co-Creation in the Video Game Industry From Firm to Blurred: The Service Logic Effect on Firm Boundaries : The Case of Orchestrating Value Co-Creation in the Video Game Industry M Gidhagen,O...