Social co-creation refers to the process of using social networking as a vehicle to carry out customer co-creation engagements (Strohmenger, 2011; Williams... M Kang,Ju-Young - 《Journal of Fashion Marketing & Management》 被引量: 6发表: 2014年 Re-thinking the Concept of Surplus: Embracing...
frontline workers are the engines of new value creation, and the boundaries between the organization and ecosystem are blurred. new physical and digital layers enable different ways to cocreate and communicate. this is the destination—what the future could look like if leaders ch...
Social-media-based co-creation mechanism:This study conceptualizes the customer-firm co-creation mechanism in social media as the linkages between a firm and its customers along three dimensions.Structural linkagerefers to the pattern of interactions between the customers and the firm in social media;...
Traditionally, the value of a product or service was provided to customers by the manufacturer. However, in modern society, participation of consumers in the production of goods and services is widely integrated into the general activities of corporations. Co-creation refers to the company and ...
Collaboration and value co-creation are important drivers of the continuous growth of e-commerce, which is expected to reach US $6.4 trillion in 2024 despite current global crises. Only a few transaction platforms currently dominate e-commerce (eg., Amazon, Walmart), but other participants are ...
[and] value cocreation”. In response to this call, we draw on Activity Theory (AT) (Kuutti1996; Engeström1987) to examine the lack of value co-creation by analyzing the resource integration and service exchange actions that underlie the value co-creation activity of mobility providers (...
The aim of this paper is to analyse the phenomenon of crowdfunding and determine whether it can be considered a service ecosystem, where the context frames innovation through value co-creation. A qualitative, multiple case study approach is used to analyse three platforms and six initiatives in th...
China. We offer both theoretical and practical explanations on (i) key value facets with regard to sustainable STS design and implementation; and (ii) a holistic view of iterative value co-creation process pushed by key stakeholders. This study makes particular contributions to the IS, marketing ...
are built. In the face of the outlined complex design conditions, this study passes from theoretical consideration to actionable design guidance by answering the following research question:What are the principles for guiding the design of DVNs that account for the requirements of value co-creation?
From the perspective of service science and its core concept of value co-creation, promoting learner engagement is critical for learning outcomes in a non-formal online learning environment. To promote online learning performance, we study how multidimen