It has even been suggested that it is theoretically based on S-D logic (Maglio and Spohrer, 2008); that is, however, a slightly misleading argument due to the fact that S-D logic is not considered to be a theory (Vargo, 2007). Service science explores value co-creation as occurring ...
(2014). Theory of value co-creation: A systematic literature review. Managing Service Quality: An International Journal, 24(6), 643-683. doi:10.1108/MSQ-09-2013-0187Galvagno M and Dalli D (2014) Theory of value co- creation: A systematic literature review. Managing Service Quality: An ...
Recently, the concept of value co-creation has gained popularity as it embraces customer and operant resources into the entire value-creation process, thereby overcoming the gaps of conventional marketing. In the last decade, literature of value co-creation gave multiple definitions to clarify the co...
Value co-creation is an emerging issue (Cova and Salle 2008) what also became the object of a special issue of Marketing Theory in 2011. However there are only few publications presenting the different value perceptions in a large distribution network of a Mediterranean country....
Though, it is insufcient to enlighten why few SE nurture rapidly while other SE doesn't OBJECTIVE Grounded in the theory of co-creation value, this study suggests a theoretical model of the influence of value co-creation on social enterprise development especially in developing countries like ...
This thesis examines consumer initiated value co-creation behaviour in the context of convergent mobile online services using a Service-Dominant logic (SD logic) theoretical framework. It focuses on non-reciprocal marketing phenomena suc... CH Chen - 《Queensland University of Technology》 被引量: ...
Social commerce(s-commerce), which emphasizes the predominance of customers, has become an important tool of company social marketing and provides new challenges to businesses in attracting customers. Based on customer-dominant logic theory, this study p
Value Co-Creation (VCC) is an emerging concept that has vast applications in theory and practice. Though previous research has provided enough insights on the customers' role in VCC, relatively less research exists on employee motivation to co- create value (EMCCV) with customers. Among other ...
Co-creation is the process by which products, services, and experiences are developed jointly by companies and their stakeholders, opening up a whole new world of value. Firms must stop thinking of individuals as mere passive recipients of value, to whom they have traditionally delivered goods, ...
Purpose - This paper aims to explore how value co-creation processes can influence the generation of dynamic capabilities and the retention of industrial customers. The authors explore this influence with the support of social exchange theory and resource-based view. 关键词: Value co-creation Qualita...