The surge in academic and practical interest in the topic of value co-creation (VCC) highlights an equivocal understanding of its conceptual boundaries and empirical constituents. Our search of the diverse scholarly literature on VCC identified 149 papers, from which we extract the two primary concep...
The surge in academic and practical interest in the topic of value co-creation (VCC) highlights an equivocal understanding of its conceptual boundaries and empirical constituents. Our search of the diverse scholarly literature on VCC identified 149 papers, from which we extract the two primary concep...
Religious value co-creation: measurement scale and validation Purpose\nThis study aims to refine the concept of value applied to value co-creation (VCC) by adding religious values. The concept of religious value co-cr... K Sudarti,O Fachrunnisa - 《Journal of Islamic Marketing》 被引量: ...
Value co-creation in service logic: A critical analysis Marketing Theory, 11 Eric Fang,Robert Palmatier,K. Evans(2008) Influence of customer participation on creating and sharing of new product value Journal of the Academy of Marketing Science, 36 ...
The concept of co-creation has attracted research attention across disciplines over the last 12 years. The diverse interest, combined with a resulting equivocal understanding of the construct, motivate this paper. We conceptualize the construct of value co-creation (VCC) and develop a measurement ...
Value Co-Creation Orientation : Conceptualization , Measurement and Impact on Firm Performance Service-dominant orientationValue co-creationService capabilitiesValue co-creation capabilitiesA firm's ability to offer better service and to co-create ... M Restuccia,CDLC Sainte-Catherine 被引量: 0发表:...
Second, it introduces the value co-creation concept into the cue utilization theoretical model, thereby expanding the existing theoretical model and constructing a more comprehensive theoretical framework. Integration of the value co-creation concept into the cue utilization theoretical model and combining ...
. Furthermore, the potential impact of eCCI and the customer value co-created through online interaction should be investigated. Customer value co-creation has been a crucial factor in explaining customer behavior and potential business goals (McDougall and Levesque,2000). According to Prahalad and...
Prahalad CK, Ramaswamy V (2004) Co-creation experiences: the next practice in value creation. J Interact Mark 18:5–14 Google Scholar Ranjan K, Read S (2016) Value co-creation: concept and measurement. J Acad Mark Sci 44:290–315. https://doi.org/10.1007/s11747-014-0397-2 Google...
From the perspective of service science and its core concept of value co-creation, promoting learner engagement is critical for learning outcomes in a non-formal online learning environment. To promote online learning performance, we study how multidimen