The paper proposed five activities as composing the value co-creation process, including customer engagement, self-service, co-reflection, co-design, and co-recovery. Managerial and theoretical implications were discussed and insightful future research suggestions were presented.Mostafa...
Value Co-creation Process in Small and Medium Enterprise by Utilization of Viral Marketing as a Branding Tool: A System Dynamic Approach☆Author links open overlay panelAulia FadilShow more Add to Mendeley Share Cite https://doi.org/10.1016/j.sbspro.2015.01.309Get rights and content...
摘要: New service businesses such as Amazon, iTunes, and Rakuten have a common characteristic: they act as a platform for orchestrating and facilitating value co-creation by customers and providers. In the关键词: Service-system modeling Value co-creation process Value orchestration platform Curation...
Value co-creation 1. Introduction Although most service research seems to agree that service value is created during mutual, “co-creative” processes whereby customers participate in the service process by interacting with organizations, their staff, and other resources (Andreu et al., 2010,Cheung ...
In this paper, we explain thisparadox.The meaning of value and the process of value creation are rapidlyshifting from a product- and firm-centric view to personalized consumerexperiences. Informed, networked, empowered, and active consumers areincreasingly co-creating value with the firm.The ...
Recently, the concept of value co-creation has gained popularity as it embraces customer and operant resources into the entire value-creation process, thereby overcoming the gaps of conventional marketing. In the last decade, literature of value co-creation gave multiple definitions to clarify the co...
knownabouthowcustomersengageintheco-creationofvalue.Inthisarticle,theauthors:explorethenatureofvalueco-creationinthecontextofS-Dlogic;developaconceptualframeworkforunderstandingandmanagingvalueco-creation;andutilizefield-basedresearchtoillustratepracticalapplicationoftheframework.Thisprocess-basedframeworkprovidesastructure...
The main purpose is to investigate how new value is co-created by mutual interaction among customers by using Airline service selection as a typical case to clarify influences on the value co-creation process produced by different ways of customer-to-customer communication: social media and face-...
Trust, commitment and satisfaction are involved in the process of value co-creation and the process of value co-creation leads to relationship expansion.doi:10.19026/rjaset.5.4365Mingli ZhangSchool of Economics and ManagementJianhua YeSchool of Economics and Management...
Understanding Value Co-Creation Experiences in Innovation Communities: The Case of Makerspaces Innovation has become a value co-creation process where people make new creation together with emerging technologies (e.g., 3D printing and laser cutting) ... YT Chang,CC Hsiao - Conference of the Decis...