The paper proposed five activities as composing the value co-creation process, including customer engagement, self-service, co-reflection, co-design, and co-recovery. Managerial and theoretical implications were discussed and insightful future research suggestions were presented. [ FROM AUTHOR]Mostafa...
摘要: New service businesses such as Amazon, iTunes, and Rakuten have a common characteristic: they act as a platform for orchestrating and facilitating value co-creation by customers and providers. In the关键词: Service-system modeling Value co-creation process Value orchestration platform Curation...
Value Co-creation Process in Small and Medium Enterprise by Utilization of Viral Marketing as a Branding Tool: A System Dynamic Approach☆Author links open overlay panelAulia FadilShow more Add to Mendeley Share Cite https://doi.org/10.1016/j.sbspro.2015.01.309Get rights and content...
This study is to discuss the co-creation between fans or fandom and fan object, as well as from inside of the fandom. Based on the case studies of indie pop music in Taiwan, the study discusses the value and process of co-creation between stakeholders. 展开 ...
(Lusch and Nambisan2015, p. 162). Value co-creation underscores that all actors integrate resources and engage in service exchange—all in the process of synergistically and reciprocally co-creating value (Vargo and Lusch2016, p. 3). In this process, actors integrate resources through service ...
The main purpose is to investigate how new value is co-created by mutual interaction among customers by using Airline service selection as a typical case to clarify influences on the value co-creation process produced by different ways of customer-to-customer communication: social media and face-...
documentation of toys' journeys. Furthermore, the value of toyrism is co-created through playful encounters between the player and the toy while traveling and in the process of playing: enabling experiences, documenting, and sharing the toy travels for others to enjoy through social media ...
Recently, the concept of value co-creation has gained popularity as it embraces customer and operant resources into the entire value-creation process, thereby overcoming the gaps of conventional marketing. In the last decade, literature of value co-creation gave multiple definitions to clarify the co...
Blurring B2C and B2B boundaries: Corporate brand value co-creation in B2B2C markets Findings depict a model that conceptualises the successful value co-creation process as the careful management of six specific drivers, namely: interdependency... M Mingione,L Leoni - 《Journal of Marketing Managemen...
Understanding Value Co-Creation Experiences in Innovation Communities: The Case of Makerspaces Innovation has become a value co-creation process where people make new creation together with emerging technologies (e.g., 3D printing and laser cutting) ... YT Chang,CC Hsiao - Conference of the Decis...