Based on the fieldwork, this article presents an organic view of the brand (OVB), and a resulting brand value co-creation framework that develops earlier brand models. The OVB takes into account the perspectives of different business settings, ranging from fast moving consumer goods, to services...
Value co-creation activities have changed the roles of firms and customers and the unidirectional value production process. A holistic understanding of the mechanisms that facilitate value co-creation has not been fully explored (Edvardsson et al. 2011), particularly in the services arena (Morosan &...
Co-creation of value allows collaboration of a creative process from the design of a product to its purchase between consumers and a brand. For example, a potato chip manufacturer seeks ideas for developing new flavors and then uses them to create winning ideas and products. Co-creation incorpor...
The authors provide a health care Customer Value Cocreation Practice Styles (CVCPS) typology. The usefulness of the typology is demonstrated by showing links to quality of life and its potential application to other health care settings. 展开 关键词:...
价值共创(Value Co-creation) 是崭新的商业策略,也是企业与顾客的新兴互动模式,其强调产品或服务的价值不再是由企业单 … pc01.lib.ntust.edu.tw|基于15个网页 2. 文化创意产业 政大机构典藏:Item 140.119/54168 ... 高于婷 Kao,Yu Ting文化创意产业value co-creation... ...
Value Co-Creation Orientation : Conceptualization , Measurement and Impact on Firm Performance M Restuccia,CDLC Sainte-Catherine 被引量: 0发表: 2010年 Critical service logic: making sense of value creation and co-creation Because extant literature on the service logic of marketing is dominated by...
Value Co-Creation From Theory to PracticePartners, Optima
For example, Kumar et al. [17] suggest a new term, “customer engagement value,” to describe the value to a firm of co-creation processes. According to Kumar et al. [17], customer engagement value is divided into four components: customer lifetime value (reflecting customer buying ...
Value co-creation easily becomes a concept without substance. Based on the analysis in the present article, it is observed that the unique contribution of a service perspective on business (service logic) is not that customers always are co-creators of value, but rather that under certain ...
NRI JOURNAL Prospects for Logistics Innovations and Next-Generation Human Resources Sep. 27, 2023 HOME About NRI Value Co-creation