Whether PR can be deemed as part of marketing is debatable. But what is certain is that PR campaigns, just like marketing campaigns, can affect the demand for a product and, hence, significantly impact sales. What is unique about PR, though, is it uses a different type of communication co...
Marketing campaigns have evolved significantly over time. In the past, traditional marketing channels like print ads, television commercials, and direct mail dominated the landscape. While these channels still hold some relevance, the rise of digital technology has revolutionized the way campaigns are cr...
A proactive approach to retail PR can help your business grow. In this article, learn the benefits and types of retail PR, how to create a retail PR campaign, and also check out six agencies with expertise in the sector.
Advertising campaigns lean on traditional forms of marketing to promote a brand and its products—think print advertising or pay-to-play tactics like social media ads and pay-per-click marketing. The aim is often to raise awareness and drive traffic to a website. Public relations (PR) campai...
As technology continues to generate new tools, there are many new types of marketing strategies. As the business world gets more competitive, company leaders are experimenting with various digital marketing strategies. As a result, keeping up to date wit
Marketing campaigns that speak directly to the interests, personalities, and values of the audience have a better chance of standing out and being remembered. Marketing becomes more relevant and effective, which can lead to a healthier marketing ROI. Positioning and differentiating your brand. Companie...
While short-term campaigns can be effective for some advertisers, billboards can and should be used as a long-term strategy. When added to existing targeted ads andSEO, your message becomes part of a consistent message for customers to see at different touchpoints in their journey. Consistent...
If you're looking to implement several different types of marketing campaigns simultaneously, organizing them can be a challenge. Using a work management tool to plan and execute all of your marketing strategies is a good way to keep your team’s marketing work organized. Learn more about how ...
In time-related scarcity campaigns, customers are presented with a limited time frame to make a purchase. This tactic leverages the psychology of loss aversion, where the fear of missing out outweighs the pleasure of acquiring a product or service. This type of campaign can be applied to any...
Marketing campaigns comprise a series of strategic efforts to use marketing channels to achieve a certain business goal or objective.