From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get...
Whether PR can be deemed as part of marketing is debatable. But what is certain is that PR campaigns, just like marketing campaigns, can affect the demand for a product and, hence, significantly impact sales. What is unique about PR, though, is it uses a different type of communication co...
Marketing campaigns give your brand an identity, personality, and emotion. Here’s everything you need to know — and some of our favorite examples for inspiration.
Examples of Successful Influencer Campaigns Here are some excellent examples of brands working with influencers through 3 of the major influencer marketing channels available to inspire your influencer marketing strategy. Using YouTube for Show and Tell Did you know,6 in 10 YouTube subscriberswould fo...
No matter what happens—or doesn't happen—from a PR win, it's crucial to analyze and adapt your strategy moving forward. Ask yourself (and document): What went right? What went wrong? Remember how I brought up the conflicting Byrdie client examples above? Let's revisit those now. Clie...
3 EXAMPLES OF USING SOCIAL MEDIA FOR TOURISM MARKETING When you’ve got a steady stream of promotions for events, attractions, and travel specials to manage, you’ve got to be efficient in yoursocial media tactics. In these successful social media campaigns, see how three people met the chall...
Since surveys are one of the most successful examples discussed in ourdigital PR examplespost, I wanted to share the lessons I learned and how you can use them to create a linkable survey campaign. 1. Leverage keyword research I struggled with where to put this tip within my post because ...
Get a dose of inspiration from some of the world's most successful PR campaigns and unlock the potential of your next campaign.
Alex Birkett is the Marketing & PR Manager for Do Amore, a jewelry company that provides two people with water for life for every ring sold. Not all content marketing campaigns have the same goals, so it makes sense that they don’t all have the same tactics. However, the...
These are all great examples of PR strategies used to boost visibility and sales. As you're planning your product launch, find channels your target customers frequent. You can use tools like SparkToro to learn more about which influencers, podcasts, YouTube channels, and websites they visit....