Unlike traditional advertising or marketing, a PR campaign is designed simply to get people talking. It’s a way to put your brand in the spotlight, drum up some press, and make a lasting impression on your audience. What exactly goes into a great PR campaign? Let’s look at some specif...
From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.
Hard skilsare the technical abilities that you’ve gained through education, training, or on-the-job experience. They're measurable and often industry-specific. Examples includeproficiency in digital marketing tools,SEO,data analytics, andproject management software. On the other hand,soft skill...
Ideally, a corporate anniversary strategy is based on a limited number of high-quality tactics, rather than a long list of activities with limited impact or strategic value. A few examples of high value tactics might include: Logo Modification– This need not be elaborate or permanent, and migh...
With a solid understanding of your buyer personas; strong, thoughtful messaging; and tying it all together with data and statistics, a well-executed PR campaign can win B2B startups big-name customers and clients in droves. Below, eight examples of companies — from startups to household name...
With those three metrics in mind, let’s walk through actual digital PR campaign examples. While there are many more, the most popular and effective campaigns in digital PR tend to be the following four: Trading up the chain Original research ...
VIEW BLOGTop 10 Examples of Effective Wellness Marketing Campaigns Let’s get to work! This third party embed for HubSpot Forms is being blocked This content is not permitted to load due to trackers that are not disclosed to the visitor.The website owner needs to add this third party Servic...
Traditional marketing:Traditional marketing stands in direct contrast to digital marketing. Traditional marketing describes marketing campaigns executed through channels other than the internet. Print, broadcast, phone, postal mail and billboards are examples of types of traditional marketing. ...
Let’s look at each and some real-life examples of public relations at its finest. Storytelling As we’ve already touched on, PR is storytelling. It’s shedding light on the positive aspects of a brand, idea, or policy. That can include working for a political campaign and explaining a ...
Production relationsis closely related to the direct operations of a company. This department supports broad marketing plans and is often related to specific, one-time endeavors such as the launch of a new product, a special campaign, or management of a major product change. Investor relationsis ...