From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get...
While it does list a few PR-specific tasks, it's vague. It doesn't specify what kinds of PR campaigns were executed or how the experience influenced the results. Good PR resume summary example Performance-driven Public Relations Specialist with 7 years of experience in crafting and executing s...
Consider partnering with charities or fundraising campaigns. By associating your brand with a good cause, you not only enhance its reputation but also open avenues for media coverage and consumer engagement. For example, your eco-oriented B2B business could collaborate withPR Poland All4Comms...
7. PR campaigns Sadly, this is the majority of what public relations (PR) for B2B looks like today. PR for B2B companies is often lumped together with corporate marketing or corporate communications. Sounds lame, I know. No matter how you slice it, PR is typically recognized as a tradition...
crafted alongside a traditional marketing agency, adam&eveDDB, who seem to have got their client in hot water with insufficient knowledge of the pitfalls of greenwashing. It’s a reminder that a sustainability marketing agency like Akepa is the way to go for authentic sustainability ad campaigns...
Learn what public relations is. Explore examples of public relations, PR program planning, and what spin doctoring is and what its relationship to...
PR stands for public relations and refers to the process of maintaining a business or individual’s positive reputation through earned and unpaid communications with the public. These communications can be proactive, positive stories, or crisis management responses when the reputation is threatened. We...
Top influencer marketing campaigns Campaign Strategy Results Lyft’s Divvy Campaign (2024) Multi-platform strategy using TikTok for awareness and YouTube for conversions. Local influencers promoted Chicago’s urban culture with storytelling. 8.1M views, CPM of $4.31, 30K engagements, thousands of new...
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Below, eight examples of companies — from startups to household name corporations — pulling off the bestPR campaigns. 1. Facebook’s Made In, Made For Vancouver A“one-day hackathon,” as dubbed by the social media giant, recently drew 22 creatives from Vancouver ad agencies. Playing off...