one of the most common threads among them was sharing moments and stories through the lens of music. This summer, Coca-Cola's Share a Coke campaign sang a new tune and featured song lyrics on packaging rather than people's names. But without the context of the song, the lyrics on our ...
Factors that make a marketing cam-paign go viral : Case study: Campaign "Share a Coke" by Coca Cola in Vietnam This paper aims at finding out underlying factors that make a marketing campaign go viral by analysing a case study with the aids of theoretical framework and quantitative research...
Share A Coke campaign Coca Cola-marketing genius 22播放 · 总弹幕数02021-10-21 14:39:08点赞 投币1 1 稿件投诉 未经作者授权,禁止转载 可口可乐的营销case,挺有意思的 饮料 英语学习 知识 校园学习 学习 广告 市场营销 经验分享 学习心得
The ‘Share a Coke' campaign has arrived in Singapore and it includes an interactive showcase on Clear Channel’s out-of-home medium. The campaign features a 32-inch digital screen placed within a boxed-up six-sheet panel with a printed image of a Coke b
Coca-Cola Share A Coke 2015 Campaign After 2 years of successful Share A Coke campaigns in China, how could we refresh the campaign for a third year? With classic, instantly recognizable movie and television quotes on every Coke, we ga ...
Share a Coke campaign moves to TV.The article reports on the launch of a television advertising campaign of international beverage manufacturer Coca-Cola that promote sharing among consumers in Great Britain in 2013.O'ReillyLaraEBSCO_bspMarketing Week...
The Coca-Cola Co. is setting its popular Share A Coke campaign to music. Specifically, the lyrics of more than 70 songs that will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life beginning in a few weeks and available through the summer. ...
这一次,我们将把可口可乐和人们耳熟能详的经典电影、电视剧台词相结合,给中国年轻人带来一个史诗大片般的充满娱乐性和戏剧性的夏天。而这波广告中所有戏剧冲突都将来自于可口可乐本身,就是它独一无二的好味道。 分享可口可乐,分享台词的广告活动取得了巨大的商...
A brand of brushless shaving cream called Burma-Shave was the first of its kind to hit it big with the public. That popularity was more than likely due to a brilliant advertising campaign along American roadways. In 1963, the company wasacquired by Phillip Morris, which began removing Burma ...
The Coca-Cola Co. is setting its popular Share A Coke campaign to music. Specifically, the lyrics of more than 70 songs that will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life beginning in a few weeks and available through the summer. ...