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The ‘Share a Coke' campaign has arrived in Singapore and it includes an interactive showcase on Clear Channel’s out-of-home medium. The campaign features a 32-inch digital screen placed within a boxed-up six-sheet panel with a printed image of a Coke b
one of the most common threads among them was sharing moments and stories through the lens of music. This summer, Coca-Cola's Share a Coke campaign sang a new tune and featured song lyrics on packaging rather than people's names. But without the context of the song, the lyrics on our ...
Factors that make a marketing cam-paign go viral : Case study: Campaign "Share a Coke" by Coca Cola in Vietnam This paper aims at finding out underlying factors that make a marketing campaign go viral by analysing a case study with the aids of theoretical framework and quantitative research...
The Coca-Cola Co. is setting its popular Share A Coke campaign to music. Specifically, the lyrics of more than 70 songs that will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life beginning in a few weeks and available through the summer. ...
The article observes that Coca-Cola has launched activity in England thanking customers for taking part in the Share a Coke campaign during the 2013 summer. It indicates that the campaign has lifted both sales and consumer perception of the global soda brand over the period. The article also ...
Coca-Cola Share A Coke 2015 Campaign After 2 years of successful Share A Coke campaigns in China, how could we refresh the campaign for a third year? With classic, instantly recognizable movie and television quotes on every Coke, we ga ...
If I told you Coca-Cola's sales in Australia increased ~7% in 2011 you'd probably guess they changed the taste or the price. Nope. They simply replaced their logo with 150 of the most popular teenage names and encouraged people to “share a coke”.
The One Show 2018 铜铅笔 广播(Craft / Use of Music - Single or Campaign) 综合评分 0 暂无评分 创意 0 文案 0 视觉 0 创作者 广告公司:Fitzco//McCann (美国 亚特兰大)制作公司:Score A Score 案例详情 涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌 ...
W: A high school student in America has started a campaign on the social media, persuading people to stop wasting food. Up to now, the food waste has been reduced by 25% in her city. (Text 9) M: Atherton Brothers. W: Good morning. Is that Mr. Bill Atherton? M: Speaking. How ca...