来源:TOPYS今年四月,可口可乐公司宣布在瓶身印有真实人名的宣传计划 “Share a Coke”将会扩大它的适用范围,印有绰号的瓶身数量将增加三倍。但是在那之前,服务可口可乐的墨西哥广告公司Anonimo已经做了一些让人眼前一亮的事儿——他们把人的名字用盲文刻录了出来。在墨西哥有一间名为Comite Internacional Prociegos ...
Share a Coke 会员特惠 登录/注册 同步多端观看记录 尊享高清观影体验 首3月9.9元/月,畅享精彩内容 立即开通 00:00:00 / 00:02:31 酷金 酷金 倍速 省流 设置 加载中... Share a Coke Jamowoo 148粉丝 关注
If I told you Coca-Cola's sales in Australia increased ~7% in 2011 you'd probably guess they changed the taste or the price. Nope. They simply replaced their logo with 150 of the most popular teenage names and encouraged people to “share a coke”.
The article observes that Coca-Cola has launched activity in England thanking customers for taking part in the Share a Coke campaign during the 2013 summer. It indicates that the campaign has lifted both sales and consumer perception of the global soda brand over the period. The article also ...
Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. As a spin on this, Share a Coke created a totally unique, shareable song for every name on Coke bottles – that's over 1,000 of them. It took 30 songwriters, 45 mus
Find the perfect coke ad black stock photo, image, vector, illustration or 360 image. Available for both RF and RM licensing.
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The meaning of COKE is the residue of coal left after destructive distillation and used as fuel; also : a similar residue left by other materials (such as petroleum) distilled to dryness.
Free Essays from Bartleby | HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola, its history and the...
That beverage had begun a popular ad campaign called the “Pepsi Challenge,” in which the majority of participants in blind taste tests chose Pepsi over Coke. Worried Coke executives decided to reformulate their drink, creating a sweeter product. (Perhaps the most notable previous change to Coke...