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Coca-Cola has put personalised packs at the heart of its global summer Share a Coke campaign. In the UK, the global drinks giant is printing 150 of the most popular names, ranging from Aaron to Zoe. They will appear across individual 500ml and 375ml PET bottles, with larger sharing ...
为了在竞争激烈的市场中保持领先地位,Coca-Cola不断寻求创新的营销策略。2013年,Coca-Cola推出了一项名为“Share a Coke”(分享一瓶可口可乐)的活动,旨在利用社交媒体平台吸引年轻人关注品牌,提高品牌知名度。 “Share a Coke”活动的创意非常简单:消费者可以在可口可乐官网上选择自己喜欢的可乐瓶子,然后用各种语言写...
The ad series, launched in April 2009 to promote the “new grip” bottle, was quite successful for Coca Cola and increased it’s brand volume growth by 4% in France. Coca-Cola new grip bottle Related Posts Coca-Cola swastika “Share A Coke” campaign puts names on Coca-Cola bottles and...
爱给网提供海量的创意片库资源素材免费下载, 本次作品为mp4 格式的可口可乐-分享可乐 - 32&TVC(Coca Cola - Share a Coke - 32" TVC), 本站编号40066920, 该创意片库素材大小为14m, 时长为34秒, 分辨率为1280*720, 该素材已被下载:1次, 作者为rahkshinaw, 更多精彩创意片库素材,尽在爱给网。
Coca-Cola Share A Coke 2015 Campaign After 2 years of successful Share A Coke campaigns in China, how could we refresh the campaign for a third year? With classic, instantly recognizable movie and television quotes on every Coke, we ga ...
The Coca-Cola Company announced an innovative plan yesterday for paying outside directors: If earnings per share do not rise fast enough over a three-year ... F Norris 被引量: 2发表: 2006年 Coke and Pepsi take battle to cyberspace. Reports the launch of a Web-based marketing campaign by...
Share a Coca-Cola campaign Love is sharing right? Well, Coca Cola kicked off a brilliant ‘share a coke’ campaign, offering the chance to its fans to swap the coke brand name with their own. While at the same time they could share the experience with others. This campaign is a testame...
Here we have one of the most loved adverts and most successful marketing campaigns around. This of course being the Coca-Cola marketing campaign of ‘Share a Coke with….’. Since the release of this campaign Coca-Cola has seen ever more profit margins as sales have increased simply because...
Coca-Cola is no stranger to massive, challenging marketing campaigns. But the “Share a Coke” campaign had such unique needs that the Coke team created entirely new workflows and production processes. One of the biggest hurdles was changing the product packaging. Each Coke can had a personalized...