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This summer, Coca-Cola's Share a Coke campaign sang a new tune and featured song lyrics on packaging rather than people's names. But without the context of the song, the lyrics on our packaging were all just text. Lyrics such as "At Last," "All I Do Is Win," and "I'm Only ...
Share Description Coca-Cola Share A Coke 2015 Campaign After 2 years of successful Share A Coke campaigns in China, how could we refresh the campaign for a third year? With classic, instantly recognizable movie and television quotes on every Coke, we ga ...
Share a Coke campaign moves to TV.The article reports on the launch of a television advertising campaign of international beverage manufacturer Coca-Cola that promote sharing among consumers in Great Britain in 2013.O'ReillyLaraMarketing Week (Online Edition)...
Coca-Cola had ensured that the campaign slogan should be something that is very catchy and easy to recall such that the call should action should immediately come to mind when the customer purchases the brand. Share a coke campaign_facebook Results of Coca Cola ‘Share A Coke’ Campaign Enl...
Coke uses ads to thank consumers for 'Share a Coke' success. The article observes that Coca-Cola has launched activity in England thanking customers for taking part in the Share a Coke campaign during the 2013 summer... O'Reilly,Lara - 《Marketing Week》 被引量: 1发表: 2013年 ...
The Coca-Cola Co. is setting its popular Share A Coke campaign to music. Specifically, the lyrics of more than 70 songs that will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life beginning in a few weeks and available through the summer. ...
If I told you Coca-Cola's sales in Australia increased ~7% in 2011 you'd probably guess they changed the taste or the price. Nope. They simply replaced their logo with 150 of the most popular teenage names and encouraged people to “share a coke”.
COKE & MEALS - SUNDAY DINNER 广告片-餐饮食品 Cat and Mouse经纪人/导演 播放:80 人气:13 时长:00:35 COKE & MEALS - 2AM CRAVINGS 广告片-餐饮食品 Cat and Mouse经纪人/导演 播放:134 人气:22 时长:01:04 COKE & MEALS - FILM CAMPAIGN 2024 广告片-餐饮食品 Cat and Mouse经纪人/导演 播放...
Share a Coke is the favourite PR campaign of the past year among senior comms professionals listed in PRWeek's Power Book, narrowly beating the ALS Ice Bucket Challenge. | PR Week UK