(2017). A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market. Journal of Global Marketing. Ahead of Print. doi: 10.1080/08911762.2017.1365991doi:10.1080/08911762.2017.1365991Dahiya...
Digital Marketing Research Paper Summary Digital marketing is a sort of marketing that deals with the promotion of your product in a market that uses digital media. Because they have access to everyone on the planet, digital methods of communication are incredibly modern and simple to use these ...
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Digital marketing strategies were important in this theme. Some studies provided descriptive insights into wineries’ marketing strategies [188,189] and others identified the drivers of online popularity (based on website visits) (e.g., [190]). 3.2.3. Identification of research trends The bibliog...
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Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of... Journal of Product & Brand Management Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. ...
Surveys consist of a list of questions that can be shared with an individual by phone, in person, on a card or paper, or online using a survey software like SurveyMonkey or Qualtrics. Ask customers a series of questions to better understand how they feel about a product’s features, or...
Surveys consist of a list of questions that can be shared with an individual by phone, in person, on a card or paper, or online using a survey software like SurveyMonkey or Qualtrics. Ask customers a series of questions to better understand how they feel about a product’s features, or...