Proprietary research and data focusing retail and technology with a speciality in the China market. Coresight Research is a global research firm with offices in the US, UK, China, Hong Kong and India.
We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer exper
Thus, only studies focusing on the Chinese context were deemed relevant. Table 2 summarizes the methods used to determine the relevancy of each paper in this review. Table 2 The method for determination of relevancy Full size table For Chinese research papers, we first provided general ...
Then came physical assets as a form of payment like precious gems and metals, replaced later on by paper money – the cash currency such as Dollars, Euros, etc. And in today’s world, though in a nascent stage yet budding up, cryptocurrency has stirred a storm in the financial and ...
While ASEAN’s exports of goods fell by 7.7% year‑on‑year to US$1,811 billion in 2023, its exports of services grew by 8.1% on an annual basis to US$554 billion.4 According to IMF estimates, the ASEAN-5 economy (Indonesia, Malaysia, the Philippines, Singapore and Thailand) is ...
In this paper, author proposes a model of DOI (Diffusion of Innovation), Everett Rogers' five dimensional model, for understanding the studies on Indian SMEs' decisions to use digital marketing. Results The result indicated lack of structured research studies in order to use digital marketing in ...
We look at two recent reports published in partnership with Cint, that focus on global consumer sentiments around sustainability. April 11, 2024 How to successfully navigate niche audiences: A teaser to our Whitepaper In the world of market research, finding and engaging with niche audiences can ...
Under the background of digital finance, this paper uses Stata to empirically study the impact of digital transformation on the profitability of commercial banks. This study examines how digital transformation affects the profitability of commercial banks by developing a fixed effect regression model usin...
As 2025 kicks off, predictions abound on the technology innovations expected in the year ahead. In its new whitepaper, 101 Technology Trends That Will—and Won’t—Shape 2025, analysts from global technology intelligence firm ABI Research. ABI Research analysts identify 54 trends that will shape ...
You may submit your paper for consideration here: https://www.editorialmanager.com/sbur/default.aspx Editor-in-Chief Thomas Gehrig Societies and partnerships Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V. Latest issue ...