(2017). A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market. Journal of Global Marketing. Ahead of Print. doi: 10.1080/08911762.2017.1365991doi:10.1080/08911762.2017.1365991Dahiya...
Digital Marketing Research Paper Summary Digital marketing is a sort of marketing that deals with the promotion of your product in a market that uses digital media. Because they have access to everyone on the planet, digital methods of communication are incredibly modern and simple to use these ...
The challenges and ethical concerns related to targeted advertising on social media platforms.Digital research paper marketing topicsIt is impossible to imagine modern commerce strategies without digital marketing. A business must have an offline and online presence. Therefore, it is essential to use eff...
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Digital marketing strategies were important in this theme. Some studies provided descriptive insights into wineries’ marketing strategies [188,189] and others identified the drivers of online popularity (based on website visits) (e.g., [190]). 3.2.3. Identification of research trends The bibliog...
Business management is crucial for competitiveness and profitability in today's fast-paced world. It involves understanding business structure, finance, marketing, and strategy. Pursuing a postgraduate course, like PGDM, often requires a well-researched paper to launch one's career. The main challenge...
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This work proposes a new literature topic clustering analysis framework, based on which the topics of digital-economy-related studies are condensed. First, we calculated the word vector of keywords using the FastText model, and then the keywords were mer
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