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Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. Mar 2017, 34 (1) 22-45.Kannan, P. K. and Hongshuang Li (2017), "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, 34 (1)...
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Digital marketing is a sort of marketing that deals with the promotion of your product in a market that uses digital media. Because they have access to everyone on the planet, digital methods of communication are incredibly modern and simple to use these days. If you market anything online, ...
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Even if you plan on hiring a digital marketing agency to help, you need goals. Because goals mean you know where you're headed. You know where to spend and what to pass on. There are lots of shiny marketing objects out there, so you need to keep your eye on the prize. Here's how...
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there has been a growing interest among marketing scholars and practitioners to adopt topic models in various marketing application domains. However, to this date, there is no comprehensive overview of this rapidly evolving field. By analyzing a set of 61 published papers along with conceptual contri...
Global Digital Marketing Market – Size, Share and Growth Overview MarkNtel Advisors, a leading market research company, has recently released its latest Global Digital Marketing Market Report By Digital Channel (E-Mail Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online ...