As billions of consumers search for experiences, services, and products in travel, banking, retail, and other industries every day, businesses need to harness the immense power of new technologies and strategies in digital marketing to drive customer engagement and revenue. Check out our educational...
2. Content Marketing Content marketing is the development and distribution of relevant, useful content—blogs,newsletters,white papers, social media posts,emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that...
(2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing,34(1), 22-45. doi:10.1016/j.ijresmar.2016.11.006Kannan, P.K. & Li, H. (2016) Digital Marketing: A framework, review and research agenda. International Journal of Research in...
Seven Boats, a reputed digital marketing agency, has published numerous white papers and case studies on the subjects of digital marketing, SEO, and social media. The white papers provide detailed information on topics such as keyword research, link building, branding and content marketing. The ...
Research reports (46%) E-books/white papers (43%) On the other hand, in B2C digital marketing, a brand may benefit from more frequent but less detailed content and high-quality visuals. B2C content marketers claim their top-performing content assets are: In-person events (48%) Short articl...
Marketing technology (Martech) trends Research from Gartner found that according to Chief Marketing Officers (CMOs), typically businesses spend25% of their marketing budget on marketing technology. It’s a surprisingly high amount, particularly since it can be difficult to establish ROI and the rese...
Digital Marketing Depot is a resource center for internet marketing strategies and tactics. We feature whitepapers e-Books, Research reports, and webcasts about digital marketing topics - from advertising to web analytics, from SEO and PPC campaign manag
Ultimately, digital marketing helps you conduct the research necessary to identify your buyer personas and refine your strategy to ensure you’re reaching prospects most likely to buy. 2. It's more cost-effective thanoutbound marketingmethods. ...
Search engine optimization, orSEO, is technically a marketing tool rather than a form of marketing in itself. It is often called "an art and a science." The "science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contribu...
Marketing Digital marketing 101: How to build your digital marketing strategy from scratch Learn what digital marketing is and how you can build a digital marketing strategy that drives growth for your business.PUBLISHED ON October 12, 2021 Digital marketing is such a broad subject that university ...