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International Journal of Research in Marketing. Mar 2017, 34 (1) 22-45.Kannan, P. K. and Hongshuang Li (2017), "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, 34 (1), 22-45....
Access the latest insights, white papers, research, and books covering content marketing, website UX and design, search engine optimization, and analytics. Learn More Portfolio At Milestone, we lead with software and technology to drive revenue to your online businesses across multiple industries. Ou...
Digital Marketing Research Paper Summary Digital marketing is a sort of marketing that deals with the promotion of your product in a market that uses digital media. Because they have access to everyone on the planet, digital methods of communication are incredibly modern and simple to use these ...
how our understanding of marketing research is evolving as a result of the digital era across six identified themes; boundary blurring of research types, types of data available, static versus dynamic view of research, changing nature of data, sampling questions, and automation in research. Each...
Well-designed Web content such as research reports, articles, and e-books are used as informational giveaways to generate interest and cultivate leads during trade shows, conferences, and personal selling activities. Web-Site Marketing Web sites represent an all-in-one storefront, a display counter...
17. Video Marketing: The Unstoppable Force of Digital Content If you thought video was big before, brace yourself. Wyzowl reports that87% of video marketersbelieve video directly increases sales. The same research suggests that 82% of consumers were convinced to buy a product after watching a vi...
OurManaging Future of Digital marketing research reportshowed that almost half (47%) of companies don't yet have a defined digital marketing strategy, but are doing digital marketing! In this research, a simple test of whether a strategic approach is being used was to ask whet...
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer's first digital touchpoint with your business. We call this attribution modeling. It allows you to identify trends in the way people research and buy ...
Any company can flourish from scratch with the right strategy in 2025. However, digital marketing plays an important role in gaining momentum and ensuring sustained growth. As someone who has been at the forefront of the digital marketing revolution in India, I’ve seen how the ecosystem has ra...