Product orientation is defined as the orientation of the company’s sole focus on products alone. Hence, a product oriented company put in maximum effort on producing quality product and fixing them at the right price so that consumer differentiates the company’s products and purchase it. The p...
网络产品观念 网络释义 1. 产品观念 ...939) 河南财经政法大学工商管理学院 11 ?产品观念(product-orientation)认为消费者喜 欢那些功能多、性能高和有特色的产品 … wenku.baidu.com|基于 1 个网页
Production orientation Product orientation Sales orientation Market orientation Societal marketing orientation It’s important to note that these approaches aren’t mutually exclusive. In fact, most modern businesses will have their own approach to business that might combine ideas from each approach...
Social Enterprise: Transiting from Product Orientation To Marketing OrientationPingali VenugopalAllied Business Academies
Marketing managers to understand their product is not packaged goods, consumer goods, but the industry. And understand their customer orientation, promotion of industry. Find out the list of customers in the sector, using, purchasing personnel, managers and decision makers for more information. ...
Pedro Manuel Gómez RodríguezInstituto de Economía Aplicada a la EmpresaCuadernos De GestiónGomez, P. (2003) `City marketing management and metropolitan areas: from product orientation to marketing orientation', Cuadernos de Gestion (Management Bullentin, in Spanish), Vol. 3, No.1, pp. 11-25....
Conceptualizing market orientation at the level of the product development process is relevant, because market orientation is a highly critical factor for new product success and this conceptualization can be used as a starting-point to transform the whole organization into a more market oriented one....
for the purpose of expansion. Diversification requires substantially different and unfamiliar knowledge, thinking skills, and processes. Thus, diversification is at best a risky strategy, and a company should choose this path only when current product/market orientation seems to provide no further opport...
Product Orientation Product Policy Product Research Factors for Product Adaptation Product adaption is largely driven by the following factors: Culture Every society, country, city, state etc. has a specific culture which binds the people. Certain products need to be modified based on a regions cultu...
Purpose This study aims to examine the role of responsive market orientation and proactive market orientation in product innovation performance directly an... Z Jing,rnYanling Duan - 《Management Decision》 被引量: 180发表: 2010年 The mediating role of new product development in the link between ...