Market orientation and product orientationThe market can be developed by creating a good product/range and introducing it to the market or by finding a gap in the market and developing a product to fill it. 相关知识点: 试题来源: 解析 大致理解一下市场定位与产品定位市场的发展可以通过创造一种...
Product orientation Sales orientation Market orientation Societal marketing orientation It’s important to note that these approaches aren’t mutually exclusive. In fact, most modern businesses will have their own approach to business that might combine ideas from each approach, or take another ...
Sheridan N., Gustavson P., Smith K.: Product development as a competitive advantage. Engineering Management, 13(2):38-41, 2003.Grunert, K., Baadsgaard, H., Larsen, H. H., & Madsen, T. K. (1996). Market orientation, product development and competitive advantage. In B. Wierenga, A...
Market orientation is also found to be more highly valued by firms in growing and mature markets than firms in introductory and declining markets. Finally, the link between market orientation and firm performance is found to be strongest for firms in the growth stage and weakest for firms in ...
Understanding the mechanisms through which firms realize the value of their market-based knowledge resources such as market orientation is a central intere... LV Ngo,A O'Cass - 《Journal of Product Innovation Management》 被引量: 94发表: 2012年 Market Orientation, Innovation and Entrepreneurship: ...
dimensions-process, product, and market. But a successful branded manufacturer will be oriented most strongly either in serving consumers' needs (market orientation) or on product quality (product orientation). In the cas 被烙记的成功在所有三维度过程、产品和市场上制造将有能力的至少一个令人满意的...
This research responds to the need for an increased understanding of brand orientation and its impact on financial performance. Since brand orientation is ... Johan,Gromark,Frans,... - 《Journal of Brand Management》 被引量: 115发表: 2011年 The impact of service R&D on the performance of Ko...
Ever since the internal combustion engine vehicle usurped the plug-in electric vehicle (PEV) atthe beginning of 20th century, PEVs have only ever been an i... SA Vergis 被引量: 5发表: 2014年 ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION AND NETWORKING: IMPACT ON INNOVATION AND FIRM PERFORMANC...
青云英语翻译 请在下面的文本框内输入文字,然后点击开始翻译按钮进行翻译,如果您看不到结果,请重新翻译!Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capi...
Market Orientation, Job Satisfaction, Product Quality, and Firm Performance: Evidence from China Kevin Zheng Zhou a School of Business The University of Hong Kong Pokfulam, Hong Kong Tel: (852) 2859-1011 Fax: (852) 2858-5614 kevinzhou@business.hku.hk Julie Juan Li Department of Marketing City...