Market orientation and product orientationThe market can be developed by creating a good product/range and introducing it to the market or by finding a gap in the market and developing a product to fill it. 相关知识点: 试题来源: 解析 大致理解一下市场定位与产品定位市场的发展可以通过创造一种...
Explore market orientation. Learn the definition of market orientation and find the advantages of a market-oriented strategy. See market...
原因之一是市场导向(market-orientation)的外部评估组织出现和兴起,如职业或工业鉴定组织或商业杂志。另一重要变革是 … www.nbedu.gov.cn|基于9个网页 3. 市场拓展 R——区域化(Regionalization)M——市场拓展(Market-orientation) www.ccement.com|基于 1 个网页 ...
(2008), "Market orientation and product strategies in small internationalising software companies", Journal of High Technology Management Research, Vol.18 No.2, pp.143- 156.Ruokonen, M. (2008). Market orientation and product strategies in small internationa- lising software companies. Journal of ...
1.This paper investigates the relationship between open innovative strategy,market-orientation,innovative degree and the innovative performance through theories of marketing,product innovation and organization.针对企业的组织开放式创新文化支持度、市场导向以及不同创新程度分析与创新绩效的关系。 2.Through an analy...
market-orientation,市场导向,orientation,市场定位,productorientation,androidorientation,orientationchange,window.orientation,onorientationchange,orientationday KEF VII: Technology Absorption by Innovative SMEs Concluding Remarks F. Montes-Negret Director, Private and Financial Sector Europe and Central Asia, The ...
Learn about market and customer or sales orientation. Understand what the difference between sales and marketing is and see examples of customer...
(1997), ``Market orientation and performance: the moderating effects of product and customer differentiation'', Journal of Business & Industrial Marketing, Vol. 12 No. 5, pp. 276-96.Alfred M. Pelham (1997), "Market orientation and performance: the moderating effects of product and customer ...
A model of firm market orientation and salesperson customer orientation on customer service and retention Fig. 1 presents our conceptual model of the sales managers' influence on individual salespeople's perceptions of the firm's market orientation, their own customer orientation, and their attitudes ...
Product orientation Sales orientation Market orientation Societal marketing orientation It’s important to note that these approaches aren’t mutually exclusive. In fact, most modern businesses will have their own approach to business that might combine ideas from each approach, or take an...