Market orientation and product orientationThe market can be developed by creating a good product/range and introducing it to the market or by finding a gap in the market and developing a product to fill it. 相关知识点: 试题来源: 解析 大致理解一下市场定位与产品定位市场的发展可以通过创造一种...
Evolving toward product and market orientation: the early years of technology based firms - Roberts - 1990 () Citation Context ...f market orientation and did not have technology aspects as independent variables. Market orientation of high technology companies has gathered increasing interest in the ...
The main advantage ofsales orientationis that it leads to immediate, short-term sales. On the other hand, disadvantages include a loss of customer confidence, high costs, and the fact it’s not always sustainable in the long run. 4. Market Orientation ...
(1997), ``Market orientation and performance: the moderating effects of product and customer differentiation'', Journal of Business & Industrial Marketing, Vol. 12 No. 5, pp. 276-96.Alfred M. Pelham (1997), "Market orientation and performance: the moderating effects of product and customer ...
网络产品观念 网络释义 1. 产品观念 ...939) 河南财经政法大学工商管理学院 11 ?产品观念(product-orientation)认为消费者喜 欢那些功能多、性能高和有特色的产品 … wenku.baidu.com|基于 1 个网页
and Pang, L.S. (2002), "The effect of market orientation on new product performance: a study among Singaporean firms", Journal of Product & Brand Management, Vol. 11 No. 6, pp. 399-409.Ramasehan B, Caruana A, Pang LS. The Effect of Market Orientation on New Product Performance: a...
•Strong customer and market orientation, passionate about business and product strategy, and strong drive for learning and accomplishing results. •Good communication and influencing skill with effectively working with cross-functional stakeholders, capable to interface with leadership both internally & ...
The product is created such that it would sell itself and there is high focus on its research and development. Hence, it holds relevant only in a small market scenario and is often combined with market orientation to cater to wide segment. Product orientation is philosophy in business which wa...
orientation strategy, some of the tools necessary for success include product research, product testing, and product pricing. If you're pursuing a product orientation strategy, you will use tools such as market research, market testing, and assessing product benefits. Another difference is that a ...
market orientationproduct life cyclebusiness performanceConsiderable scholarly interest has been shown in the relationship between market orientation and business performance. Although a number of environmental moderators have been postulated to influence the market orientation–performance link, extant findings ...