continuous stream of new products as a means of increasing their total sales by inducing customers to replace products more frequently. SeePRODUCT MODIFICATION,PRODUCT RATIONALIZATION,NEW-PRODUCT DEVELOPMENT. Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L ...
Conceptualizing market orientation at the level of the product development process is relevant, because market orientation is a highly critical factor for new product success and this conceptualization can be used as a starting-point to transform the whole organization into a more market oriented one....
Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness Studies on fair-trade consumption have concentrated on economic, demographic, and ethical issues, and research on consumers' moral emotions and self-orient... K Hwang,H Kim - 《Journal of Business...
solution provision by building capabilities related to data processing and interpretation, risk assessment and mitigation, service innovation, and hybrid offering sales and delivery. Similarly,Raddats et al. (2015)find that manufacturing firms achieve a greater service orientation through resourcere...
aSuccessful branded manufactures will have at least a satisfactory level of competence in all three dimensions-process, product, and market. But a successful branded manufacturer will be oriented most strongly either in serving consumers' needs (market orientation) or on product quality (product orient...
Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study ... FJHM Verhees,MTG Meulenberg - 《Journal of Small Business Management》 被引量: 1040发表: 2004年 ...
We recommend that organizations begin with a thorough assessment of their current product-management capabilities in six areas: a grounding in customer experience, market orientation, business acumen, technical skills, soft skills, and the presence of organizational enablers. Companies typically focus on ...
making of good quality, and close looping the project life cycle till BAU 5)Manage effective communications among stakeholders with skillful presentation and operation flexibility Qualifications 1)Good analytical skills and logical thinking 2)Strong initiative and result orientation. Ability to work ...
overcame adverse effects such as operational shutdowns, reduced load operations, and unexpected situations, and took multiple measures to achieve raw material balance and product replenishment. Adhering to market orientation and starting from customer needs, we guided production subsidiaries to dynamically ...
For example, if you sell clothing, you might have “shirts”, “hoodies” and “pants” as top-level categories. You could add “short-sleeve” and “long-sleeve” as subcategories of the “shirts” parent category. Each subcategory can only have one parent, but parents can have multiple...