Market orientation is a business approach wherein the processes of product development and creation are focused on satisfying the needs of consumers. It is a type of marketing orientation technique that designs products with qualities thatconsumerswant, which is completely different from the conventional...
The data analysis was completed to investigate and measure the impact of the Market Orientation level on company business performance. Findings The data analysis following the field study determines that Market Orientation delivers a positive impact on the company overall business performance. Practical ...
In addition, the desired level of market orientation positively influences the achieved level. Finally, when the achieved level of market orientation is less than the desired level, business unit performance is a negative function of the gap between the desired and achieved levels of market ...
Innis, D.E. and La Londe, B.J. ( 1995 ), “ An exploration of market orientation at the wholesale level ”, Developments in Marketing Science , Vol. 18, pp. 285 ‐ 6 .Innes, D. E. and B. J. La Londe. 1995. An exploration of market orientation at the wholesale level. ...
Different from previous studies that focus on individual-level factors related to business executives and top management teams, this study examines how firm-level strategic and cultural factors shape e-business assimilation. Based on the strategy and marketing literature on market orientation and firm ...
The paper reviews the state of the aspects relating to business innovation in product and the process of measurement of success or failure in their performance, key elements of strategic reflection. It analyzes various theoretical conceptualizations of market orientation, the determinant factors of differ...
One concept that organisations have been particularly interested in is market orientation. However before academics can explain to an organisation how to implement market orientation there must be consistent understanding and conceptualisation of the construct. This paper shows that market orientation is ...
Finally, when the achieved level of market orientation is less than the desired level, business unit performance is a negative function of the gap between the desired and achieved levels of market orientation. 展开 关键词: Market orientation Marketing strategy Innovation strategy Environmental moderators...
ASSESSING THE INFLUENCE OF MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE OF WOMEN ENTREPRENEURS IN NIGERIA INTRODUCTIONDynamic activities, as the authors mention, are associated with high-level... MS Abdullahi,BA Jakada,B Sa’Ad 被引量: 0发表: 2015年 Summary Brief: A St...
In short, it is sometimes not enough to be market-oriented. Instead, owner-managers are typically best-served if they can coordinate a combination of activities featuring a market orientation, coopetition, and “appropriate” industry experience to create “synergistic” results....