( 2001 ), “ The measurement of market orientation and its impact on business performance ”, Journal of Quality Management, Vol. 6 No. 2, pp. 139 - 172 . [] []Harrison-Walker, J. L. (2001). The Measurement of a Market Orientation and its Impact on Business Performance. Journal of...
market-orientation,市场导向,orientation,市场定位,productorientation,androidorientation,orientationchange,window.orientation,onorientationchange,orientationday KEF VII: Technology Absorption by Innovative SMEs Concluding Remarks F. Montes-Negret Director, Private and Financial Sector Europe and Central Asia, The ...
The paper reviews the state of the aspects relating to business innovation in product and the process of measurement of success or failure in their performance, key elements of strategic reflection. It analyzes various theoretical conceptualizations of market orientation, the determinant factors of differ...
The data analysis was completed to investigate and measure the impact of the Market Orientation level on company business performance. Findings The data analysis following the field study determines that Market Orientation delivers a positive impact on the company overall business performance. Practical ...
Pelham, A.M. (1997), ``Market orientation and performance: the moderating effects of product and customer differentiation'', Journal of Business & Industrial Marketing, Vol. 12 No. 5, pp. 276-96.Alfred M. Pelham (1997), "Market orientation and performance: the moderating effects of product...
Innis, D.E. and La Londe, B.J. ( 1995 ), “ An exploration of market orientation at the wholesale level ”, Developments in Marketing Science , Vol. 18, pp. 285 ‐ 6 .Innes, D. E. and B. J. La Londe. 1995. An exploration of market orientation at the wholesale level. ...
This paper investigates the relationship among Customer Relationship Management (CRM) technology, organizational market orientation, perceived customer retention improvement, and perceived performance improvement from using CRM technology. Based on theories of business value of information technology and resource-...
The study explores the relationships between market orientation, innovation and business performance of womenpreneurs in the Ghanaian fashion industry. Assuming a positivist philosophical approach with a quantitative data analysis technique, the study sampled 385 women fashion producers who have at least on...
a thorough and inclusive review process launched in April 2020, which involved gathering feedback from stakeholders both in the evaluation phase as well as in the context of the public consultation on the draft text. It reflec...
A review of coopetition and future research agenda 2023, Journal of Business and Industrial Marketing Digital marketing capability: the mystery of business capabilities 2022, Marketing Intelligence and Planning Sustaining superior international performance: Strategic orientations and dynamic capability of enviro...