The width, or breadth, of a product mix is a measure of how many different types of products the organization offers. Each type is called a product line, and every line is distinct from the others in terms of its use by customers and what benefits people seek from it. For example, a ...
The product (mix) consistency of Coca-Cola would be high, as all products within the product line fall under beverage. In addition, production and distribution channels remain similar for each product. The product mix of Coca-Cola in the simplified example would be illustrated as follows: Import...
Line/MixCycle OtherPricing TargetMarket CreatingandPricingProducts Pricing NewProductDifferentiate CreatingandPricingProducts LearningObjectives 1.Defineproductlineandproductmixandidentifythephasesoftheproductlifecycle.2.Identifythemainfactorsthataffectaproduct’stargetmarket.3.Identifythemainfactorsthataffectaproduct’...
to adjusttheproduct mixanddevelop effective marketing campaigns. hybris.com hybris.com 监测规则输出结论以评估实际结果,深入了解顾客及其在线行为,从而调整产品组合并制定行之有效的营销活动。 hybris.com hybris.com JISCO decided to revamp the existing high-speed wire rod mill production line (100 tph, 90...
Related to product line:product mix,product line pricing n (Marketing)marketinga group of related products marketed by the same company Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 201...
Example: “Our line of products now includes a series of smart home devices.” Product Mix The total assortment of products that a company offers to its customers. Example: “The company’s product mix is designed to cater to a wide array of tastes and preferences, from budget to luxury ...
A new company would have fewer products in its lineup. On the other hand, an older company is likely to produce more products. Financial Position A company that is doing well and has good financial standing is likely to have more products in the product mix than a company that is not do...
It is stated that product mix refers to the number of products in the product line, the number of product lines that a company offers, the different varieties of product in the product line, and the relationship between products in their final destination of product lines. The term is also ...
3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm . 相关知识点: 试题来源: 解析 3.产品组合4.产品线产品组合也称产品集合,是指一个企业在一定时期内生产经营的各种不同产品的全部产品类、产品项目的组合.产品线也称产品大类、产品...
Product Line vs. Product Mix While product line and product mix are related concepts, they have distinct meanings. A product line refers to a group of related products offered by a company, such as different models of smartphones or different flavors of soft drinks. On the other hand, a pr...