Product Mix Strategies Tomas, Brianna, Eileen Product Line Product line is a set of related products sold by a single company. A company can expand its business by adding to its existing product line. This is b
While product line and product mix are related concepts, they have distinct meanings. A product line refers to a group of related products offered by a company, such as different models of smartphones or different flavors of soft drinks. On the other hand, a product mix refers to the entire...
The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
, yet the retailer's future will depend on his ability to develop the best sale offers. The selection of appropriate merchandise, and that would be the one [merchandise] that is in accordance with outlet's image, requires careful planning which, again, needs to be related with the direction...
The product mix of a firm is crucial to understand as it exerts a profound impact on a firm’sbrand image. Maintaining high product width and depth diversifies a firm’s product risk and reduces dependence on one product or product line. With that being said, unnecessary or non-value-adding...
Firms marketing supplies and accessoryequipment emphasize competitive pricing strategies, while other product marketers tend to concentrate on product quality an d customer service Product line and product mix ●Product line: a group of related products that are physically similar or are intended for the...
Factors：产品线(ProductLine)、产品项目(ProductItem)1.Theconceptofproductandactualproductdecision ProductMix Thesetofallproductlinesanditemsthataparticularselleroffersforsale.产品组合的宽度(Width)产品组合的深度(Depth)产品组合的长度(Length)产品组合的相关性(Correlation)Thestrategyof...
Line Extension Vs. Brand Extension How to Calculate the Total Cost... What Are the Benefits of Product... Product Overlap Strategy Advantages & Disadvantages of Branding Application of Differentiation... Global Product and Promotion Strategies How a Product Mix Can Be Used to... Adv...
Width:The number of product lines a company offers. For instance, a company that sells electronics, home appliances, and fitness equipment has a wide product mix. Length:The total number of products within the product lines. For example, under its electronics line, a company might offer smart...
A new company would have fewer products in its lineup. On the other hand, an older company is likely to produce more products. Financial Position A company that is doing well and has good financial standing is likely to have more products in the product mix than a company that is not do...