Those decisions are often expressed as the length of your product line, and the width or breadth of your overall product mix. The length of your product line is measured by how many products it contains, and that will vary with the product. If you manufacture lawn tractors, three base mode...
According to the earlier research related to the product mix decisions, the approach called throughput accounting seems to provide much better results than conventional management accounting. However, all the examples so far have assumed that cycle times in used resources are not dependent on any ...
Thefistpart---Product2contents1.Whatistheproduct?2.Productlinedecisionandproductmixdecision3.Productlifecycleandproductstrategy4.Brandstrategy5.Newproductdevelopmentcontents1.Whatistheproduct3ObjectivesBeabletodefineproductandknowthemajorclassificationsofproductsandservices.Understandthedecisionscompaniesmakeregardingtheirin...
Product Mix Strategies Tomas, Brianna, Eileen Product Line Product line is a set of related products sold by a single company. A company can expand its business by adding to its existing product line. This is because people are more likely to buy things from a company they are already famil...
(2001), "Cost economies and economic impacts of pricing and product mix decisions in premium table wine trade wineries," Journal of Wine Research, Vol. 12 No. 2, pp. 11-24.Folwell, R.J., Bales, T.A. and Edwards, C.G. (2001), "Cost economies and economic impacts of pricing and...
In approaching product-mix decision problems through TOC, we consider several types, particularly the following: (a) the type that includes problems associated with adding new product alternatives to an existing production line and (b) the type that includes problems concerning more than one ...
1)product mix产品组合 1.The Product Mix Decision Based on TOC and It s Application;基于约束理论的产品组合决策及其应用研究 2.TOC accounting and product mix are discussed.主要介绍TOC的基本原理、TOC会计以及产品组合。 3.Determining product mix connects to the benefit of an enterprise.产品组合决策关系...
Product Portfolio Management产品管理 •New Product Development •Managing Innovation •The significance of STP •Ansoff,BCG,GE&other Matrices 02Guidelines for Optimal Product Portfolio Management Building Brand Equity http://www.launchengineering.com/Brand_Management.htm83 ...
Product Line vs. Product Mix While product line and product mix are related concepts, they have distinct meanings. A product line refers to a group of related products offered by a company, such as different models of smartphones or different flavors of soft drinks. On the other hand, a pr...
The marketing mix is the set of actions, plans, and strategies that a company employs for the promotion of its brand and products in the market. It involves decisions regarding four marketing Ps- Price, Promotion, Place and Product.