ProductStrategy Ataglance DefineproductandmajorclassificationsofproductsandservicesUnderstandingindividualproductdecisionsExplainthedecisionsofdevelopingproductlinesandmixesDefinethestepsinthenew-productdevelopmentprocessDescribethestagesoftheproductlifecycle Product Anythingthatcanbeofferedtoamarketforattention,acquisition,use,or...
The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
ProductionProductBrandsTermsStudyandExercisesAssignment Production Foramanufacturingcompany,productionisoneofthekeyfunctions,alongwithhumanresources,marketingandfinance.Thissectioncontainsvocabularyexercisesrelatingtoproduction.Production:WordMatchExercise Production:Fillintheblanks Production:Trueor...
developmentObjectivesBeabletodefineproductandknowthemajorclassificationsofproductsandservices.Understandthedecisionscompaniesmakeregardingtheirindividualproductsandservices,productlines,andproductmixes.4ObjectivesUnderstandhowfirmsbuildandmanagetheirbrands.Knowthefourcharacteristicsofservicesandtheadditionalmarketingconsiderationsthat...
PartThree Developingthemarketing mix LectureSeven ProductStrategy Ataglance Defineproductandmajorclassificationsof productsandservices Understandingindividualproductdecisions Explainthedecisionsofdevelopingproductlines andmixes Definethestepsinthenew-productdevelopment process Describethestagesoftheproductlifecycle Product Any...
Part Three Developing the marketing mix Lecture Seven Product Strategy At a glance Define product and major classifications of products and services Understanding individual product decisions Explain the decisions of developing product lines and mixes Define the steps in the new-product development process...
The Evolution of Product Lines Companies add new items to their product lines, sometimes referred to as a product-line extension, to introduce brands to new customers. Consumers who have no interest in a company's sporting goods, for example, might be more interested in buying its product line...
After analyzing your competitors’ products, examine their product mixes overall. How many product lines do they have? What different audiences do they target? Form a clear idea of who each product line is for and why it’s successful. Compare their product mix with your own Finally, compare...
Product mixes at these markets are often diversified and come with multiple variations. Breadth Breadth, or width, refers to the number of product lines a company has to offer. The higher the number of breadths in a product assortment, the more product lines a company has. For example, ...
1.Whatistheproduct?2.Productlinedecisionandproductmixdecision3.Productlifecycleandproductstrategy4.Brandstrategy5.Newproductdevelopment Objectives Beabletodefineproductandknow themajorclassificationsofproductsandservices.Understandthedecisionscompaniesmakeregardingtheirindividualproductsandservices,productlines,andproductmixes...