DEPARTMENTOFBUSINESSSTUDIESConsumerBehaviourinOnlineShopping007-11-9Authors:Tutors:AndersHasslingerLisaKällströmSelmaHodzicChristerEkelundClaudioOpazo
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process and factors that influence consumer behavior of online shopping, and give marketing strategies based on the analysis above. Consumer behavior and online shopping overview “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use...
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However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping.Mrs. Chitra Sharma...
Plain language summary: Online consumer purchasing behavior typology The COVID-19 pandemic has changed the way people shop online. This study looks at how online shopping habits have evolved since the pandemic started, focusing on different types of shopping behaviors. We used information from a ...
The study centers on the analysis of online consumer behavior, particularly the differences between Gen Y, Gen X, and Baby Boomers. Key themes include online shopping, consumer behavior, generation gaps, hedonic motivation, utilitarian motivation, and convenience sampling. The research aims to uncover...
"An analysis of factors affecting on online shopping behavior of consumers." International Journal of Marketing Studies 4(5): 81.Javadi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. R. (2012). An analysis of factors affecting on Online shopping ...
62% of online shoppers would buy again from a brand if it offers free returns/exchanges, according to consumer shopping behavior trends. Other free stuff, such as giveaways, also entices more consumers. Same-day shipping is on the rise, too. Consumers show more interest in free shipping and...