Combining analysis of consumer online shopping behaviors and mental process of making impulse purchase, we are able to find out certain strategies to improve online retail business. There are also two cases cited to demonstrate the achievement by using "impulse purchase" as a competitive strategy. ...
Free shipping is an important driver of US online shopping decisions. 58% of Americans say they would add more items to their purchase to be eligible for free shipping. Further consumer spending online statistics show that 83% of shoppers are willing to wait an extra two days for delivery if...
One-click purchasing, introduced by Amazon, has become a standard web shopping convenience. 5. Sustainability is vital to online shoppers. Today’s online customers are more aware of the effects of their purchasing decisions on the earth’s resources. According to theSustainable Consumer 2023report,...
Online shopping statistics demonstrate the state of online shopping and the ecommerce industry as a whole. In this post, we cover general statistics as well as statistics related to the behaviors and preferences of online shoppers and statistics for retail stores. Editor’s top picks – online sh...
The paper provides empirical evidence of online consumer behaviors in China and Korea, which will help global e-commerce managers/practitioners in their development of strategies and tactics for the East-Asian markets. 展开 关键词: Web site quality E-service quality Flow C2C e-marketplace Cross-...
In this entry, we apply the 4Cs (connect, create, consume, and control) model of higher order goals consumers may pursue online to examine several important research questions related to what motivates consumers' online behaviors and what insights marketers can gather to promote their business. ...
Online grocery shopping (OGS) has significantly risen due to accelerated retail digitization and reshaped consumer shopping behaviors over the last years. Despite this trend, the German online grocery market lags behind its international counterparts. Notably, with almost half of the German population ...
ence. Thus, an electronic shopping agent may be able to ease a consumer’s navigation of a Web site or provide per- sonalized information, but an avatar can anthropomorphize the interaction and make the shopping experience more interpersonal. Consequently, the information provided on ...
Male vs female shopping statistics Gender is another important factor that is correlated with buying behaviors. This is most evident when we look at the categories of the most purchased products online. Women are primarily buying fashion and clothing (W 71% vs M 49%) while men are much more...
This study proposed a new online recommendation mechanism using causal maps to enhance consumers’ online shopping decisions and behaviors by incorporating qualitative factors systematically into the recommendation process. Through the empirical analysis, we found that the proposed CMRM can enhance the four...