DEPARTMENTOFBUSINESSSTUDIESConsumerBehaviourinOnlineShopping007-11-9Authors:Tutors:AndersHasslingerLisaKällströmSelmaHodzicChristerEkelundClaudioOpazo
A two dimensional model of online apparel shopping behavior provided the best fit (GFI =.994; RMSEA =.014; p =0.382). Relative advantages and perceived product risk were found to be important predictors of consumers choosing the Internet to purchase apparel. Insights are offered for increasing ...
University students have been the most important online consumer group. Accordingly, this research intends to build up a university student behavioral inte... H Yong,S Xin,Z Jing,... - International Conference on Information Management 被引量: 24发表: 2010年 Online shopping behavior model: A li...
consumerbehaviorofonlineshopping网络购物消费者行为研究,consumerbehaviorofonlineshopping网络购物消费者行为研究,consumerbehaviorofonlineshopping网络购物消费者行..
Consumer Behavior of Online Shopping Introduction With the development of online shopping countries in the world of the Internet economy in terms of both breadth and depth greatly improved and achieved re-markable results, consumer behavior of online shopping should be paid special at-tention.Marketers...
Consumer Behavior towards Continued Use of Online Shopping: An Extend Expectation Disconfirmation Model 来自 Springer 喜欢 0 阅读量: 66 作者: Q Min 摘要: The business-to-consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information ...
Consumer Behavior Situational Influences and Online Shopping a. Why consumers shop online i. Convenience: What could be easier than shopping from your own home (or on the go with a smartphone) anytime you want? c. Online Consumer Lifestyle Segmentation ...
(IS)journalsandthreemajorISconference proceedings.Ataxonomyisdevelopedbasedonouranalysis.Aconceptualmodelofonlineshoppingis presentedanddiscussedinlightofexistingempiricalstudies.Areasforfurtherresearcharediscussed. Keywords:Onlineshopping,consumerattitude,consumerbehavior,Web,empiricalstudy Introduction Electroniccommercehas...
This study is conducted with a survey of 288 college students who have online shopping experiences. The collected survey data is used to test each hypothesis developed in the research model. The results of data analysis confirm perceived ease of use (PEOU) and trust are essential antecedents in...
Success of the growing online retail industry arises from the phenomenon that consumers are willing to pay a premium for the convenience of online shopping. Thus, the purpose of this study is to assess the premium and begin to identify which factors affect it. Using the Contingent Valuation Meth...