DEPARTMENTOFBUSINESSSTUDIESConsumerBehaviourinOnlineShopping007-11-9Authors:Tutors:AndersHasslingerLisaKällströmSelmaHodzicChristerEkelundClaudioOpazo
studyextendstheoryofplannedbehavior(TPB)byincludingtenimportantantecedentsasexternalbeliefstoonlineconsumerbehavior.Thetenantecedentsareidentifiedbypriorstudies,mostlyintheareasofmanagementinformationsystemsandmarketingscience.Thisstudyisconductedwithasurveyof288collegestudentswhohaveonlineshoppingexperiences.Thecollectedsurvey...
Consumer Behavior of Online Shopping Introduction With the development of online shopping countries in the world of the Internet economy in terms of both breadth and depth greatly improved and achieved re-markable results, consumer behavior of online shopping should be paid special at-tention.Marketers...
consumerbehaviorofonlineshopping网络购物消费者行为研究.docx 2021-02-20上传 consumerbehaviorofonlineshopping网络购物消费者行为研究 文档格式: .docx 文档大小: 669.14K 文档页数: 11页 顶/踩数: 0 / 0 收藏人数: 0 评论次数: 0 文档热度: 文档分类: 幼儿/小学教育 -- 教育管理 文档标签: consumer...
As a result of the internet comes into our lives fast around the world, the shopping habits of individuals' have started to change. Technological developments bring forth the idea of the continuous change. This paper is focused on online consumer behavior between Gen Ys, Gen Xs and baby boomer...
Li, N., and Zhang, P. (2005) "Consumer Online Shopping Behavior", in Fjermestad J., Romano N. (Eds.), Customer Relationship Management, Series of Advances in Management Information Systems, M.E.Sharpe.Li, Na and Ping Zhang (2005), Consumer Online Shopping Behavior, in Customer ...
The quality and delivery time of the products is the key to online shopping. Consumer intent, security, privacy, trust all these dimensions have an adverse impact on online shopping (Ranganathan & Ganapathy, 2002). Building trust issues more secure payment gateways, and money-return guarantee ...
Online-Konsumentenverhalten, Uses & Gratification Theory, Theory of Planned Behavior, Technology Acceptance Model, Flow-Theorie, Interaktivität, Onlineshopping, Informationssuche, Prognose, Verhaltensprognose, Internetnutzung. Ende der Leseprobe aus 28 Seiten - nach oben eBook für nur 16,99 €...
Success of the growing online retail industry arises from the phenomenon that consumers are willing to pay a premium for the convenience of online shopping. Thus, the purpose of this study is to assess the premium and begin to identify which factors affect it. Using the Contingent Valuation Meth...
Consumer Behavior towards Continued Use of Online Shopping: An Extend Expectation Disconfirmation Model 来自 Springer 喜欢 0 阅读量: 66 作者: Q Min 摘要: The business-to-consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information ...