The meta description is an HTML element of a web page that summarizes the content of the page. The meta description appears in SERP along with the meta title. A proper meta description attracts more click-through rates, which is a way for Google to determine whether you are displaying a go...
You will see your site’s SEO title and an automatically generated description as the snippet. Below that, you will see the ‘Meta Description’ field. Go ahead and enter a description into the ‘Meta Description’ field. All in One SEO will let you know how many characters you have used...
⚙️Why it works: Kettl does two things extremely well in this meta description example. The first is showcasing how extensive their offerings are. If you’re looking for Japanese tea – no matter the type – then Kettl will almost certainly have it. The second thing is leaving the sea...
Example 8: Recipe Blog (Search Term: “easy chicken dinner recipes”) Meta Description: Get dinner on the table fast with our collection of 30-minute chicken recipes. Healthy, family-friendly, and delicious! Find your new favorite tonight._ Why it Works: Addresses the desire for speed and ...
Now, here’s a meta description example in HTML: The meta description should include a target keyword, or a word that best describes the content on the web page. It should also include a prompting sentence that should be compelling enough for the user to visit your page. ...
If you want to persuade the reader to take action — or create a sense of urgency — try tacking a call-to-action at the end of your description. Let's look at this example from Neil Patel: There are plenty of CTAs to choose from — for example:Learn More,Sign Up Today, orStart ...
description to a searcher's search phrase by pulling some of that language off the page instead of using what's been written in the meta description field. We can see an example of this here if we search for the phrase “beavers return to Scotland” and check out the meta description: ...
Another example of a meta description 2. Focus on a KeywordIt’s a good idea to include a keyword in every snippet you write. If you’re creating a snippet for a blog post, you can target the same keyword you wrote the article with. Otherwise, do some keyword research and choose ...
Here’s an example: You can either write them in your CMS yourself whenever youwrite new website content, or search engines can pull from the content on the page. There is only so much space that search engines will give to a description.The typical meta description length is between 130...
Wondering how to write meta descriptions? Check out these 6 helpful tips and 3 meta description examples to drive clicks and boost your site’s SEO!