Think of your meta description as the virtual storefront for your web page. Just like a window display entices shoppers, a well-crafted meta description can make all the difference in attracting clicks within search results. It's that tiny snippet of tex
If you’re confused about how to write your meta descriptions, you’re not the only one. To help remove that confusion, I’m going to dig into what makes a great meta description and share 18 killer meta description examples. You’ll also learn why your site’s meta descriptions are so...
While it might seem convenient to leave this task to Google, you risk losing an opportunity to generate traffic by writing a compelling meta description that’s relevant to your audience. How Do Meta Descriptions Work? When users use search engines like Google, they’ll get a result page cont...
How to Write the Perfect Meta Description (10 Key Tips) At this point, you know the basics of what a meta description should include. Now here are 10 tips that will help you really knock your meta descriptions out of the park. 1. Use Relevant Keywords If you’re reading this, you’re...
WordPress, in particular, allows you to write your own meta descriptions easily. There are several ways you can do that. You can install SEO plugins such as Yoast SEO, All in One SEO, or Rank Math. All these tools give you easy access to the meta description editor. Another way is to...
Meta descriptions directly affect your click-through rate. Need to add meta descriptions to WordPress? Learn how with this guide and give your SEO a boost.
The Meta description of your page is too short (~ < 50 characters). You haven’t added a Meta description to the page. Do I always need to add a Meta description? I would recommend writing Meta descriptions, at least for your best performing organic landing pages. And when you’re resp...
They try, they really do. But will a machine-generated description really fulfill the purpose? Is that what will drive in more clicks? No, I don’t think so. 8. Don’t make it too long The meta description character limit used to be 155, then 300, and back to the hundreds range ...
4. Remember, there is a balance to maintain when writing a successful meta description. SEO elements such as keywords need to be added but done in a way that flows and makes sense. The description should be well-written but be written in your brand’s unique style and tone. An effective...
I wrote that as a bad example to make the point. It’s not a real description. Of course, it’s not always wise to write meta descriptions in an active voice. Case in point: definition-style descriptions. But as a general rule of thumb, passive voice is more the exception than the ...