Wondering how to write meta descriptions? Check out these 6 helpful tips and 3 meta description examples to drive clicks and boost your site’s SEO!
“Meta descriptions should be one-of-a-hand. It’s easier to make them unique if you have someone on your team to write them,” she says. “The meta description is one of the best chances for someone to click on your search result. I believe it’s too important to leave up to an...
How to Write the Perfect Meta Description (10 Key Tips) At this point, you know the basics of what a meta description should include. Now here are 10 tips that will help you really knock your meta descriptions out of the park. 1. Use Relevant Keywords If you’re reading this, you’re...
We’ve covered a lot of ground, but remember, a compelling meta description boils down to understanding your purpose (what action do you want the reader to take?) and matching the searcher’s intent. Be concise and persuasive, and use those limited characters strategically! Think of your meta...
H1 tag: The on-page title, which should be similar or identical to the title tag Meta description: The page summary that can appear in search results URL slug: The unique part of the webpage address Use other (secondary) keywords within the body content and subheading tags where relevant ...
H1 tag: The on-page title, which should be similar or identical to the title tag Meta description: The page summary that can appear in search results URL slug: The unique part of the webpage address Use other (secondary) keywords within the body content and subheading tags where relevant ...
Always include a call to actionDoes your meta description tell users what to do? A call to action is a short statement that tells your target customer exactly what to do next. Here are 17 examples from HubSpot. In order to maximize your clickthrough rate, all of your meta descriptions ...
Stick to yourbrand voice and tone, but also keep it conversational. Include yourprimary keywordif you can do so naturally, to tick the minimum of requirements for an SEO meta description. Make sure you convey value to the reader. Include acall-to-action, i.e. “Learn more here.” ...
I wrote that as a bad example to make the point. It’s not a real description. Of course, it’s not always wise to write meta descriptions in an active voice. Case in point: definition-style descriptions. But as a general rule of thumb, passive voice is more the exception than the ...
WordPress, in particular, allows you to write your own meta descriptions easily. There are several ways you can do that. You can install SEO plugins such as Yoast SEO, All in One SEO, or Rank Math. All these tools give you easy access to the meta description editor. Another way is to...