It’s useful to think of meta descriptions as a large part of how your pages and content appear in SERPs and on social media. Google absolutely takes into account how well your pages perform in SERPs, and your meta descriptions will have a big impact on your click rate. Here’s how i...
Wondering how to write meta descriptions? Check out these 6 helpful tips and 3 meta description examples to drive clicks and boost your site’s SEO!
The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; most people put the upper limit of meta descriptions on Google at 156 characters, but it’s not exact, and the length of ...
May’s drop back of meta description character limit to 160 prompted a flood of frustration on Twitter from people who just want clear guidelines from Google around how long to write meta descriptions. But as Sullivan pointed out, the search giant doesn’t want people to focus on character co...
“Meta descriptions should be one-of-a-hand. It’s easier to make them unique if you have someone on your team to write them,” she says. “The meta description is one of the best chances for someone to click on your search result. I believe it’s too important to leave up to an...
According to astudy from Ahrefs, nearly75% of top-ranking pages include a meta description. Why do so many successful websites go to the trouble of writing meta descriptions for every page on their site? Because they work! Here are a few of the benefits of writing high-quality meta descri...
Be sure to end each of your meta descriptions with a clear call to action for readers, directing them to do something in particular. Use action phrases such as “learn more” or “watch it now.” Overall, consider your meta description as an additional way to promote your content and use...
Think of your meta descriptions as friendly waves, enticing people to explore what your website offers. While this element may seem small, consistency across your entire site and a willingness to use data and testing to refine your descriptions over time will pay off. ...
Through careful keyword research, optimizing on-page elements such as meta descriptions, titles, and headings, and creating high-quality, relevant content, you create a website that search engines recognize as valuable and authoritative within your industry or niche. This, in turn, boosts your web...
Of course, you need to first lay down the foundation of why they need to check you out. But after you get that nailed, slip in a call-to-action to spur them to action. Check out our list of the top 10 most powerful words which can be used for titles and meta descriptionshere. ...